Digital agency Razorfish has reportedly beaten rivals AKQA, LBi and TribalDDB to the £10m digital account of fashion retailer C&A.
C&A has over 1,500 stores
in 20 countries and has active e-commerce operations in its leading eight markets. Razorfish will look to hire up to 25 new digital staff to handle the business.
"Razorfish fully understood our
vision of a customer-oriented, digital C&A universe with clear
structure and user-friendly, seamless navigation.Razorfish have the experience, the creativity and the technical know-how
to leverage our strong brand for digital customer engagement," said Bart Brenninkmeijer, chief brand officer of C&A Europe said.
The account was previously handled by McCann Manchester, with the London-based Razorfish set to take over the account immediately.
Razorfish London CEO Chris Mellish, said: “This is an exciting
opportunity to work with a famous fashion brand as they embrace digital
innovation to transform their entire brand experience - from the way the
fashion ranges are presented through to how they are delivered to the
end customer. The appointment will allow us to flex our creative and
technical abilities to the full as we utilise our significant e-commerce
expertise to create an experience that sets C&A apart from their
competition.”
Friday, May 10, 2013
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