Digital agency Razorfish has reportedly beaten rivals AKQA, LBi and TribalDDB to the £10m digital account of fashion retailer C&A.

C&A has over 1,500 stores in 20 countries and has active e-commerce operations in its leading eight markets. Razorfish will look to hire up to 25 new digital staff to handle the business.


"Razorfish fully understood our vision of a customer-oriented, digital C&A universe with clear structure and user-friendly, seamless navigation.Razorfish have the experience, the creativity and the technical know-how to leverage our strong brand for digital customer engagement," said Bart Brenninkmeijer, chief brand officer of C&A Europe said.

The account was previously handled by McCann Manchester, with the London-based Razorfish set to take over the account immediately.

Razorfish London CEO Chris Mellish, said: “This is an exciting opportunity to work with a famous fashion brand as they embrace digital innovation to transform their entire brand experience - from the way the fashion ranges are presented through to how they are delivered to the end customer. The appointment will allow us to flex our creative and technical abilities to the full as we utilise our significant e-commerce expertise to create an experience that sets C&A apart from their competition.”