Combined revenues from American tech giants Google and Facebook will account for almost HALF of the £6 billion spent on digital advertising in the UK in 2013, according to eMarketer.

Google, who currently represent almost a quarter of total digital display expenditure in the UK, will account for a mammoth 43% of total digital revenues, increasing throughout the decade.

In comparison, Facebook's 5% of the market seems paltry, but still worth an incredible £300m, according to eMarketer estimates. At the current rate of growth, eMarketer predict Facebook's 6% hold in the UK digital advertising market will be worth over £400m.




With digital - and increasingly mobile - the key formats for media advertising, one billion of the total six spent of digital advertising will come specifically from mobile mediums, within which Facebook possesses 20% of this very lucrative market.

You can read the full report from eMarketer here.