GroupM agency Maxus has officially announced their appointment to the digital media account of energy provider npower, ousting LBi by winning a six-way pitch.

Signed ahead of a major marketing campaign, a dedicated team of 15 from Maxus will manage all digital aspects of npower, including display, affiliates, paid search and social media.


Jon Drinkwater, the head of digital at npower, was enthused by the new partnership.

"Because of the changing nature of the domestic energy market, digital has become an increasingly important part of our marketing and communications tool-kit.

"In Maxus we’ve found an agency that’s innovative, driven and hugely insightful about consumer behaviour."

npower now join a flourishing list of Maxus clients, including Barclays, BT, Mercedes-Benz and Chrysler.

"We start in September which is timely as this is when people consider the approaching winter and think about heating bills," said Tim Irwin, chief operating officer at Maxus UK.

"This is a significant win for Maxus’ digital division which has seen strong performance and 25 per cent growth this year."



Maxus are an integral part of Chrysalis' portfolio. To join their digital team and begin working with these fantastic clients, simply apply here.