Kenshoo Social measurement tools have revealed Facebook adverts are more popular than ever before, with click-throughs up 16% and revenues up 28%.

The report covers Facebook's performance in Q2, measuring over 75 billion adverts. Conversions (offsite sales, likes, comments, shares, app installations etc) are up 56.9%.


 

Todd Herrold, senior director of product marketing at Kenshoo Social, said: "Advertisers are finding success using Facebook ads to drive toward their direct marketing goals, most importantly conversions and revenue. At the same time, advertisers are getting better at narrowing down their target audiences and honing in more appropriately on users who may find the ad engaging. They’re becoming more sophisticated."