Yahoo shares dropped 4% as sales of display ads - 40% of Yahoo's revenue - decreased 11%, while search revenue fell 10% to $425 million (£280m).

The California internet giant announced first-quarter net income increased 36% to $390.3 million from $286.3 million, with search advertising income - via their deal with Microsoft - rose 6% to $409m.

Google will remain the US leader in display-ad market for 2013 with an 18% share, while Facebook will have 16%, according to eMarketer.


"We are committed to growing our core business. First in line with the industry and ultimately surpassing it," said chief executive Marissa Mayer, who last July became Yahoo's third CEO within the space of a year.




According to the Financial Times:

Yahoo said that the redesign of its flagship products, such as its homepage and email, had removed ad slots to improve the user experience, which would have a “near term impact” on display revenues.

Ms Mayer insisted that reviving the fortunes of the flagging dot-com boomer required a “series of sprints . . . We are reaching the end of the first sprint.

“Companies with the best talent win,” Ms Mayer said. “It’s clear we are now back in the game.”

Chrysalis regularly recruit for roles in display advertising.  Our latest Display Planner/Buyer vacancy is available here.