London-based digital agency Total Media have been awarded the marketing and planning-buying account of the English National Opera.

Chrysalis' client Total Media, who provide a comprehensive digital offering including SEO, paid search and social media, already work with cultural establishments such as the British Library and Tate art galleries.

According to Maisie McCabe at Campaign magazine:

The Total Media-produced content-driven campaign will include a range of partnerships with media owners that will try to tell the story of the ENO’s productions and increase ticket sales using a range of media.Total Media has also been tasked with positioning the ENO’s base at the London Coliseum theatre as an entertainment venue, promoting its bars and restaurants as a destination of their own.

Eleanor Appleby, the head of marketing at ENO, said: "We were very impressed with Total Media’s passion and determination to help us stand out. They challenged us to re-evaluate how things are currently done in the arts industry and to try something bold.

"It’s everything we wanted, and I believe that together we can make a real difference to how we communicate and engage with the public, now and in the future."