Digital marketing agency iCrossing have announced the account win of price comparison website comparethemarket.com's UK natural search business in a statement on their blog.

iCrossing UK, a client of Chrysalis, are headquartered in Brighton, employ 150 staff across the country and 850 worldwide. Their growing client base includes The Coca-Cola Company, LG Electronics, The LEGO Group, Heathrow and M&S Bank.

comparethemarket.com is a market leader its price comparison industry, a highly-competitive and lucrative corner of paid search. Their television advert parody including comedian Robert Webb and CGI-Aleksandr "comparethemeerkat" (now sponsors of Coronation Street) has gained huge publicity in recent months and their SEO - previosuly handled by Steak - is a major coup for iCrossing.


Mark Vile, Marketing Director of comparethemarket.com said: I’m delighted to have iCrossing on board. With their wealth of experience in search and expertise in digital marketing, the partnership will help us to further strengthen our position and drive growth for our brand in a competitive market.”

“comparethemarket.com is a much loved leader in one of the most competitive search categories in the UK," said Mark Iremonger, Chief Strategy Officer iCrossing UK. 

"There has never been a time when there is a greater need for the UK public to save money on a range of products, so we are delighted to help comparethemarket succeed while at the same time making it easy for people to save money.”