Search giant Google removed all paid-search adverts from Moneysupermarket.com for 24 hours following sanctions on such companies ignoring AdWords policies.

MoneySupermarket.com are among a raft of companies that have reportedly fallen foul of government regulations. Last January, Google requested these businesses to meet their legal criteria or face action, and as such, MoneySupermarket.com's PPC advertising disappeared from Google's results from Saturday 6th April for a full 24 hours. Only then did the site provide the legal information required to pass AdWords policy and have their adverts restored.





A Google spokeswoman said: "We have a set of policies which govern what ads we do and do not allow on Google. We have strict policies for those advertising short term loans, and make it very clear that advertisers need to comply with local regulations and be transparent about their fees, implications of non-payment and collection practices. If we discover sites that are breaking this policy we will take appropriate action."

A MoneySupermarket spokeswoman told The Register: "MoneySupermarket's payday listing site is compliant with OFT [Office of Fair Trading] guidelines...Google suspended MoneySupermarket PPC ads for 24 hours but gave no warning. After several discussions, this service is now back on."