Thanks to a world-first training camp in Barcelona, a partnership between search marketing agency WebCertain and Russian search giant Yandex has created a host of multilingual PPC Managers after just three days of comprehensive paid search tutoring.

A qualification recognised equal to Google Adwords "GAP" certificate, the Global PPC Campaign Manager curriculum trains its PPC students over multiple search engines in multiple languages, including Baidu and Naver, and how to migrate campaigns and keywords, as well as manage reporting and bidding.

The high-intensity course quickly familiarises its attendees with a greater understanding of international strategy and technique, whether working in-house or agency. The course had only previously been available in Russian, but nine months work between WebCertain - who work paid search across 44 languages - and Yandex has made the programme truly multilingual.


Justyna Wilner, a Yandex.Direct expert and course tutor, said: "With Yandex, Baidu and Naver all holding the lion’s share of the search market in their local markets, it is now more crucial than ever for international companies interested in strengthening their position in those markets to think outside the Google box and explore those immense opportunities by equipping their marketing professionals with the skills to run cost-effective campaigns."


Hosted in a five-star hotel on the Catalan city's idyllic Las Ramblas, entrants must answer 25 questions in 30 minutes. If you would like to explore more details about the course, click here!