GroupM's MediaCom has defeated ZenithOptimedia to retain the global media account for banking and financial services company UniCredit.

Following a six-month review, MediaCom will continue to partner UniCredit in 15 markets. UniCredit, an Italian fiscal service, operate in 22 countries with approximately 40 million global customers and generates over €26 billion of revenue every year.

"Retaining a major account such as UniCredit is a vote of confidence both in the service that we have already given but also a recognition that we have continued to develop our services and skills for the future," said Nick Lawson, MediaCom EMEA CEO.

"MediaCom prides itself on the long and deep relationships we've built with key clients and this new contract will take us to a decade of working alongside UniCredit, a remarkable feat."

Attilio Redivo, MediaCom Italia CEO and Global Account Director for UniCredit, added:

"I’m glad that, after seven years of trustful cooperation and after a thorough process involving all the major players among international media agencies, we have been able to be confirmed by UniCredit Group as their partner media agency. Our commitment is to support the company in the continuously changing media environment helping them to seize the communication opportunities that will help UniCredit to grow their business globally."