Chrysalis extend congratulations to our friends at Total Media following their account win of the British Egg Information Service, whose famous red British Lion food safety mark is carried on 90% of the country's eggs.
Total will immediately begin work optimising the BEIS website, as well as social media content, managing SEO and increasing online visibility for British egg searches.

"As launch and growth specialists, we intuitively understand how to grow awareness and how to appeal to and engage with audiences," said Yesmin Celis, head of SEO at Total Media.


"Our copywriters are particularly looking forward to crafting content around the fantastic versatility of eggs."

Total's in-house production team, built in partnership with Chrysalis, Total Media will reportedly 'create new banner content for the Egg Recipes channel and revamp its layout,' as well as generating new search-optimised content.

Amanda Cryer, director at BEIS said: "Sales of eggs have risen consistently in recent years, with eggs’ increased popularity attributed to consumers’ recognition of their nutritional value, the debunking of the cholesterol myth and the improved safety of British eggs, so we are keen to ensure that we spread all our key messages digitally.

"In Total Media, we have found an SEO specialist with experience in growing online visibility and amplifying online content."