Brighton digital agency iCrossing has announced the win of British retailer Debenhams' natural search and SEO business to help push online sales.


Debenhams' ecommerce currently accounts for 13.2% of total sales, though online revenue has grown by 46% in the year to 31st August, from £251 million to £366 million.

“We are delighted to be working with iCrossing as we continue to drive our online growth plans," said Ross Clemmow, e-commerce director at Debenhams.

"Their track record and obvious expertise in the natural search space will be a valuable complement to our team."

iCrossing, who's clients include Barclays, Coca-Cola, LEGO, Porshe and LG, have a range of premium British brands on their growing roster.

Tom Jones, chief client officer at iCrossing, added: "Debenhams is such a well-recognised and well-loved brand both on our high street and online. And we’re absolutely thrilled to be working with them. Search lies at the heart of what we do here at iCrossing so we’re really excited about using our experience to support such an iconic British brand.

"We’re hoping it will be a long-term partnership, that’s our aspiration. It’s an exciting time at the moment in the run-up to Christmas, and making the most of the seasonal demand is very important.


"Into next year, we’ll be making sure we’re exposing as much of Debenhams’ inventory online as possible, to keep its business growing online."