Outsource Digital

Tuesday, April 30, 2013

WPP's Sir Martin Sorrell to take £150,000 pay-cut

In a bid to stave off discontent and rebellion from WPP shareholders, chief executive Sir Martin Sorrell has agreed to a lowered salary as well as a...

Monday, April 29, 2013

ZenithOptimedia forecast $518 billion global ad spend in 2013

Publicis digital agency ZenithOptimedia have predicted a 3.9% global rise in global advertising expenditure in their forecast for 201...

Thursday, April 25, 2013

Mozilla become the latest site penalised by Google

Mozilla, the not-for-profit organisation behind we browser Firefox, have become the latest company to be penalised by Googl...

Wednesday, April 24, 2013

Publicis announce $4bn war-chest for future acquisitions

Media monolith Publicis Groupe have announced plans to spend up to four billion dollars on future acquisitions over the next five years, despite a raft...

Tuesday, April 23, 2013

Starcom MediaVest agree major advertising deal with Twitter

In a unique move, social networking site Twitter has signed a lucrative "first of its kind" advertising contract with digital agency Starcom MediaVest...

Monday, April 22, 2013

Eric Schmidt defends Google again over 'immoral' £6m tax bill

Google chairman Eric Schmidt toward the rate of tax paid to the UK treasury, despite MP's calling for the 'immoral' outstanding £6m to be accounted...

Thursday, April 18, 2013

Digital agency Custard goes into administration

Bolton-based agency Custard has been formally placed in administration, the company announced toda...

Wednesday, April 17, 2013

Yahoo Q1 sales of display advertising down 11%

Yahoo shares dropped 4% as sales of display ads - 40% of Yahoo's revenue - decreased 11%, while search revenue fell 10% to $425 million (£280m)....

Tuesday, April 16, 2013

Publicis Groupe growth of 1.6% sees drop in share value

The French media group, which owns digital agencies Saatchi & Saatchi and Starcom MediaVest, have revealed a 6% drop in shares following the...

Monday, April 15, 2013

M&C Saatchi thank Margaret Thatcher with Times ad

Agency M&C Saatchi have paid tribute to the memory of former Prime Minister Baroness Thatcher with a full-page advert in the Sunday Time...

Thursday, April 11, 2013

Reed: marketing and PR vacancies up 13%

According to job site Reed.co.uk, job postings in PR and marketing are up 13.39% in Q1 201...

Wednesday, April 10, 2013

UK digital ad spend of £5.43bn in record 2012

A report from the Internet Advertising Bureau has revealed that UK digital ad spend has broken the £5bn barrier for the first time - a 12.5% surge of...

Tuesday, April 09, 2013

Google suspend MoneySupermarket PPC ads over AdWords pay-day loan policy

Search giant Google removed all paid-search adverts from Moneysupermarket.com for 24 hours following sanctions on such companies ignoring AdWords ...

Tuesday, April 09, 2013

Jobs market: more placements, less growth say REC

The Recruitment and Employment Confederation (REC) have announced continuing fragility in 2013, as the month of March saw a seven-month low in new job...

Monday, April 08, 2013

UK outspending US on cost-per-click say Kenshoo

According to data exclusively revealed in The Drum, digital marketing solutions tools from Kenshoo have shown that the UK has overtaken the US on paid-search...

Friday, April 05, 2013

Mindshare retain £400m HSBC account

WPP digital agency Mindshare have announced the retention of HSBC's global media planning and buying account, according to multiple outlet...

Thursday, April 04, 2013

Google hire former Ogilvy director as new Head of Design

Search monolith Google has announced the appointment of former Ogilvy & Mather vice-chairman and executive creative director Patrick Collister as...

Wednesday, April 03, 2013

Aegis Media secure £20m Burberry account

Following the completion of their historical £3.2bn merger with Dentsu last week, Aegis have announced a major client win in the form of luxury fashion...