Chrysalis are delighted to unveil their newest recruitment division of Chrysalis Creative, working alongside incumbent Precision and Cogent teams.
Wednesday, January 30, 2013
Publicis group acquires LBi for £333m
Digital agency LBi has now been officially purchased by French-led Publicis Media in a deal for 416m euros.
Wednesday, January 30, 2013
Volkswagen reveal million-dollar Super Bowl ad
The end of January gets advertisers the world over jittery with the anticipation of America's famous Super Bowl TV adverts. The first major reveal of 2013 goes to German car manufacturer Volkswagen, whose "Get Happy" campaign cost a reported $8m.
Monday, January 28, 2013
BlackBerry 10 counting on big-money Super Bowl ad
Research in Motion, the manufactures of the struggling BlackBerry, are pinning their hopes on a high-profile Super Bowl advertisement to provide the marketing push needed to launch their new BB10 software.
Monday, January 28, 2013
GitHub puts users at risk by unwittingly sharing security data
Popular code-sharing site GitHub placed innumerable users at risk last week after it became apparent that its search functionality was publishing private files and encryption keys.
Friday, January 25, 2013
Havas director speaks out on 2013 digital strategy
Paul Frampton, managing director at Havas Media (subsidiary of Havas, sixth-largest advertising and communications group worldwide) has made some bold statements regarding the perception and future of digital agencies in an interview with Campaign magazine.
Wednesday, January 23, 2013
Google make $50bn of revenues in 2012
Search giant Google is revelling in its success today after posting its first-ever $50 billion year in revenue and exceeding Wall Street projections for the company's financial results.
Tuesday, January 22, 2013
£814m of affiliate marketing generates £9bn of sales in 2012
Over £800 million was spent on affiliate marketing in the UK last year according to an inaugural report by the Internet Advertising Bureau.
Monday, January 21, 2013
Campaign magazine scaling down format to ease digital evolution
Described by the Guardian as "the biggest overhaul in its 45-year history",Campaign magazine is set to downsize its production from an A3 size sheet to a smaller format.
Monday, January 21, 2013
Dentsu's 360i and Steak in European reshuffle
Dentsu-owned digital creatives 360i have announced the opening of their new European base with agency STEAK, including a reshuffle of Denstu staff to execute the vision
Friday, January 18, 2013
Facebook "doing a really bad job" says Google CEO
In an interview with Wired magazine last month, Google chief Larry Page pulled no punches when quizzed over the workings of his own company - and that of his tech rivals.
Thursday, January 17, 2013
Facebook Graph Search to revolutionise recruitment?
Facebook's unveiling of Graph Search could yet herald a new era for paid search techniques, but what impact could it have as a recruitment tool?
Wednesday, January 16, 2013
iProspect chief: Facebook Graph Search is a "major moment" for search
In an interview with digital marketing publication The Drum, Angus Wood, Head of Paid Search at Aegis subsidiary agency iProspect, has hailed Facebook's newest feature.
Wednesday, January 16, 2013
Horse meat scandal wipes £300m from Tesco
Tesco shares were accounted among the biggest fallers on the FTSE 100 today after reports emerged that traces of horse DNA were found in a range of their beef products.
Tuesday, January 15, 2013
The Guardian, Socialbakers and Facebook row over 600,000 UK users
The UK ranks as the 6th most-active territory in the world, but a
report from Czech start-up Socialbakers has suggested a loss of over
half a million users in Britain over Christmas. Facebook have moved
quickly to deny the findings.
Monday, January 14, 2013
Google accused of 'abuse' by EU chief ahead of search bias ruling
Despite last week's exoneration of any wrongdoing by a United States federal investigation, Google now faces renewed scrutiny ahead of the ruling by the European Commission.
Wednesday, January 09, 2013
Global Ad-Spend up 4% in 2013 predict Warc Consensus
The latest Consensus Ad Forecast by Warc has projected a 4% rise in global advertising spend for 2013 and a 5.5% increase in 2014, with the mediums of television and online profiting the most.
Tuesday, January 08, 2013
Ronaldo announces London move with WPP and Sir Martin Sorrell
Brazil's former striker and World Cup winner Ronaldo Luís Nazário de Lima will be joining Sir Martin Sorrell at media agency WPP in London in a surprise move to study advertising.
Monday, January 07, 2013
Aegis Group acquires Irish agency Lucidity Digital
Digital media monolith Aegis has completed the purchase of the Dublin-based agency to become part of its re-branded Isobar team.
Friday, January 04, 2013
Google exonerated of search bias following federal investigation
Thursday, January 03, 2013
WPP spends $70m on Argentinian tech company as part of global "emerging markets" strategy
Media conglomerate WPP has invested $70m (£43m) in IT services provider Globant in exchange for a 20% stake in the Buenos Aires company.
Thursday, January 03, 2013
Top 5 PR and Marketing Catastrophes of 2012
Though the world didn't end in 2012, whatever the Mayans predicted surely didn't have all of these disasters in mind...
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