100 media-based companies have signed up to an IPA-led initiative in order to find employment for 300 young people in the UK.
The companies, including big names such as Facebook and ITV, are offering apprenticeships, paid internships and business support to young entrepreneurs. Applications opened yesterday in partnership with Metro, and require entrants to answer three questions:
“What is it that excited you about the category (Can-Do/Can-Code/Can-Start) you have chosen?”
“Sum up you (10 words maximum)”
“If you could create something to make life a bit more interesting, what would it be?”
They must then upload a 60 second video highlighting why they are a ‘creative pioneer’.
The scheme is the brainchild of IPA president Nicola Mendelsohn and the minister for culture, communications and creative industries Ed Vaizey.
Mendelsohn said: "We want young people from any background to enter; it’s not just about qualifications, it’s about having the right mindset and attitude; it’s about seeing yourself as part of the next generation of creative pioneers."
Vaizey said: "The IPA and the companies involved in this challenge are to be commended for nuturing and developing the next generation of film directors, web and video games designers, advertising chief and marketing experts."
Other companies involved in the initiative are Saatchi & Saatchi, Aardman Animations, Twitter and Activision. The deadline for entries is Friday 27th April.
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