Outsource Digital

Outsource Digital – Part of Outsource UK Ltd. We're committed to bringing you the most interesting headlines and latest industry insight.

Tuesday, July 21, 2015




With the Digital World getting bigger and bigger each day, job opportunities are aplenty. However, so is the competition. Interviewing well is an art form and all too often interviewees are ill-prepared. Honing your interview skills is an essential part of your career path – aim to be offered every job you interview for to maximise opportunities. Job offers can always be turned down, but you have to get them in the first place!

 
1)      Interview As Much As Possible

 
a)      Practice Makes Perfect. Your techniques will improve as will your answers.

b)      Improves Your Stress Levels. The more you experience an interview scenario, the more you know what to expect and therefore the nerves will go. The calmer the experience, the better your performance.

c)       Increases Your Network. Don’t just see this as an interview – see it as networking. We rarely forget people who have impressed us, so building a network of industry decision makers can open up doors later.

d)      Future Opportunities. You never know what may occur within the company in the future, so leave them with a positive impression and you may get a call further down the line.
 

2)      Do Your Research

 
             a)      Know The Company

b)      Know The Job Role

c)       Research The Person Interviewing You. There may be aspects of this person’s background that you share – this could be a good ice-breaker or taking point.

 
3)      Look The Part
 

a)      Match The Attire Of The Company.

b)      Take Care Over Your Appearance.
 

4)      Have A Compelling Story


a)      Why Are You There? Practice explaining why you are looking for a new job and why this opportunity may be it.

b)      Focus On Positives. Regardless of the reasons why you are leaving your current job, focus on the positives and not the negative aspects of your time there.

c)       Reflect On Your Career Path. Know your CV and be able to explain the route your career has taken and how you have progressed with each job.

d)      Tailor Your Story To The Job. Explain why this opportunity matches your current career aspirations – make it a natural progression from your last job.
 

5)      Questions
 

a)      Prepare Questions. Tailor them to the specific Company and Job.

b)      Ask Throughout. Don’t just be an effective responder - be prepared to ask questions throughout.
 
For more tips and advice, contact a Digital Recruiter at Outsource Digital on 0161 8175028
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Wednesday, May 27, 2015


A year on from Tesco’s first display ad targeting campaign with Weve, the now O2-owned mobile marketer is helping gain awareness of their new London concept stores. The latest initiative sees mobile couponing driving additional awareness and footfall into the Villiers Street store.

Prior to the trial, Weve identified 40,000 potential consumers who had walked past the store at least 6 times or entered/ exited Embankment tube station over a 2 week period. They then sent the targets mobile messages offering a coupon barcode for £1 off a £3 shop. The mobile barcode was swiped through a new scanning system within the store, which is based around “food on the go”. Weve were able to differentiate between customers to ensure people were only sent a coupon once.

A number of related campaigns between the 2 companies are planned, taking the Supermarket into exciting marketing territory.
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Tuesday, May 19, 2015

Google Add Buy Buttons
Google’s efforts to increase retail search traffic as well as ad revenue has seen them add buy buttons to the search result pages on mobile devices. Positioning itself alongside such sites as Amazon, it will allow consumers to save their payment information and enjoy a fluid online shopping experience. When clicking on the buy buttons, consumers will be directed to the product page on Google to allow them to complete the process.
Harriet Sanders, Digital Recruiter at Outsource Digital says “It’s an obvious next leap for Google – to compete with sites such as Amazon and eBay where consumers can search and buy all in the one place, Google need to be offering the next phase of the shopping process instead of just the search facility.”
A major difference still exists between Google’s new position and the sites they are seeming to now be competing against: what happens post-sale. Sites such as Amazon handle the physical aspect of transactions, purchases and returns yet Google according to the Wall Street Journal, will still be charging retailers through its existing ad model and not embracing the entire process. It won’t be until Google are equipped to handle the post-sales process that they will truly be able to match what eBay and Amazon have achieved so successfully.
Buy buttons have been tested already by sites such as Facebook and Pinterest in an attempt to prevent potential consumers re-directing to another site to purchase. So, for the reach Google enjoy, this is a natural progression in their expansion into becoming a true online marketplace.


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Friday, November 21, 2014

Facebook; More Updates!

The social media site that dominates our lives is powering on through 2014 and has introduced a number of changes;

Investments at Facebook - Facebook is set to make ‘large, strategic’ technological investments in a bid to boost mobile revenue and a major force in premium advertiser monetisation.      
Quick Stats;

  • Advertising revenue has risen 64% year-on-year to £1.8bn in the three months to September, with two thirds of that coming from the mobile side.
  • On mobile, 1.12 billion people now use Facebook each month
  • 703 million people every day, nearly 40% growth from this time last year
Facebook chief executive Mark Zuckerberg said: “We’re investing in ad-tech for a simple reason. Consumers are shifting quickly to mobile and the advertising industry is not keeping up." He also went on to add, "Similarly marketers are not confident that they can measure mobile ad performance. Many of the most commonly used measurement systems over emphasise the value of the last click. This does not make sense, given that studies of Facebook campaigns show that over 90% of ad-driven in-store sales come from people who saw an ad but didn’t click on it."

This is part of a long-term strategy that includes recent acquisitions such as WhatsApp, Instagram and Oculus Rift.

Places Directory - Facebook's new Places Directory has been discretely released and will be spark fierce competition with directory sites such as Yelp. Places Directory allows you to search the globe for destinations and then narrow down your searches for bars, hotels, restaurants, gyms, landmarks and many more attractions. It's strength lies in the fact results are ranked by user ratings and show comments from your Facebook friends. Places Directory taps into Facebook's existing technology such as Graph Search, Page Locations API, and other elements.

Facebook at work - Facebook is working on extending its network beyond the social realm and into the professional world, according to the FT, citing an anonymous source. Facebook at Work will be very similar to the current Facebook model, with collaborative tools for work on shared documents and professional/social profiles not sharing any information. It is currently being piloted in London, although effectively it has been piloted for years at Facebook HQ as they are known to use Facebook internally.

Facebook Groups - Facebook is set launch another spin off app, although it isn't creating anything new, it's giving Facebook Groups its very own app. With 650 to 700 million monthly active users and 2.5 billion pieces of content every month, its second in size only to Facebook itself. Current users having been trailing through Facebook to access Groups, so this should make it much simpler for those users while also more inviting to new users. But what is Groups anyway? Its effectively a much smaller Facebook in which you can customise your news feed to smaller group such as friends, family or work colleagues. 
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Thursday, November 13, 2014

Digital Marketing Talent Shortfall!
The Online Marketing Institute has identified the most the largest talent gaps and most in-demand digital skills of 2014. The 'State of Digital Marketing Talent' study consisted of interviewing 747 advertising and Fortune 500 marketing executives to find out what skills their teams possessed and which were most desired.

The Missing Skills: It's striking that talent is perceived to be a 1/3 short of where it should be. This could have a detrimental affect on performance, identify your talent gaps within your company and address them. As an individual, look where the gaps might be in your team and gain a greater understanding of these skills (making yourself more valuable to the company).


Desirable Skills: No surprise that Content and Mobile are part of the most desirable skills, however the surprise is that employees have not met these demands and specialised their skills sets by educating themselves further. Opportunity for crossover skills such as Journalism developing into content marketing.


Hiring Issues: A lack of previous work experience could be due to the fact some of the skills are 'new', having been created by new technologies and sectors. Nearly a third of participants are unable to find capable digital talent, we've seen the statistics of the amount of people applying for the same jobs, therefore its crucial your CV stands out from the crowd. Be innovative and showcase your ability!


Further Education: You can definitely teach an old dog new tricks! 66% of marketers would find further education beneficial. Are you participating in available classes? Or are you offering members of your team the opportunity to train further?


Images courtesy of Kelly Services infographic


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