Outsource Digital

Outsource Digital – Part of Outsource UK Ltd. We're committed to bringing you the most interesting headlines and latest industry insight.

Thursday, December 12, 2013

We caught up with Harriet Sanders, one of our account managers, in order to find out a little more about the role of being a recruiter.

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Thursday, December 12, 2013

The Google-owned video content site YouTube is primed for a 50% surge in advertising revenue by the end of 2013, according to eMarketer. Acquired by search and tech giant Google in 2006 for $1.65bn, YouTube has more than one billion viewers every month and attracts about 20% of all advertising spending on US online video, with 80% of traffic coming from outside the U.S.
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Tuesday, December 10, 2013

Brighton digital agency iCrossing has announced the win of British retailer Debenhams' natural search and SEO business to help push online sales.
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Friday, November 22, 2013

UK advertising agency Walker Media is subject to a £35 million bid for a 75% stake from French giant Publicis after the Parisian media group admitted it was "in discussions with M&C Saatchi in relation to Walker Media, which may involve the purchase of a significant part of that business."
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Monday, November 18, 2013

Publicis digital agencies Razorfish and DigitasLBi have agreed a deal that sees unprecedented access to create and implement creative campaigns across Google's banner and mobile ad networks, YouTube, and brand pages on Google Plus and Hangouts.
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Thursday, November 14, 2013

WPP still remain top of the media pile after their organic growth outstripped all competitors for Q3 2013.
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Tuesday, November 05, 2013

Chrysalis extend congratulations to our friends at Total Media following their account win of the British Egg Information Service, whose famous red British Lion food safety mark is carried on 90% of the country's eggs.
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Monday, October 21, 2013

Facebook has announced a unique partnership with Google to allow its popular ad-buying platform DoubleClick act as third-party software on the previously exclusive Facebook Exchange service.
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Tuesday, October 08, 2013

Alongside fellow U.S conglomerates Amazon and Google, the world's leading social networking site Facebook has now been revealed to have have paid zero corporation tax in Britain for 2012, according to their latest accounts.
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Wednesday, October 02, 2013

In a range of interviews with The Drum magazine, senior executives across multiple digital agencies are coming to terms with Google's decision to encrypt natural search queries last March; affecting the levels of keyword analysis available to marketers in an effort to protect user privacy.
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Tuesday, October 01, 2013

Google unveil Hummingbird algorithm, make anti-trust progress in Europe
To celebrate its 15th birthday, tech giant Google has unveiled an update to its search algorithm that would affect 90% of queries. But before the SEO industry could go into meltdown - Google SVP Amrit Singhal revealed that the update had been in place for almost a month.
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Monday, September 30, 2013

Publicis' flagship media agency has published its latest global advertising expenditure forecast, suggesting that Europe is "acting as a brake on global ad growth" compared to the flourishing networks across the world.
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Friday, September 20, 2013

Now Google rolling out updated services, flat logo
September has been the month of redesign for the U.S search giants - first Yahoo!, then Bing. And now, Google, the biggest of them all, has unveiled a remarketed app launcher as well as a new logo.
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Wednesday, September 18, 2013

An anonymous source purporting to work for Google has suggested that third party cookies - collected for targeted advertising - will be replaced with a new software not unlike Apple's iAd, which collates mobile data. Safari has blocked third-party cookies since 2003.
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Tuesday, September 17, 2013

Following the fine example of Yahoo! over the last month, Microsoft search engine Bing has overhauled their design and added two new features to improve results.
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Monday, September 16, 2013

Thanks to a world-first training camp in Barcelona, a partnership between search marketing agency WebCertain and Russian search giant Yandex has created a host of multilingual PPC Managers after just three days of comprehensive paid search tutoring.
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Thursday, September 12, 2013

Matt Cutts allays latest Google Panda fears
Now Google's Panda update is part of the algorithm and everyday indexing strategy, web administrators are concerned their site might be about to get hit hard with a search rankings penalty. In light of this mild global panic, Google's Head of Spam Matt Cutts has released a new video to allay all fears...
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Wednesday, September 11, 2013

GroupM's MediaCom has defeated ZenithOptimedia to retain the global media account for banking and financial services company UniCredit.
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Wednesday, September 11, 2013

A report from the Office of National Statistics has shown that unemployment in the UK has dropped to 7.7%, down 0.4% from the same period in 2012.
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Tuesday, September 03, 2013

Steve Ballmer hasn't quite ridden off into the sunset yet. The Microsoft CEO has agreed a $7bn acquisition of Nokia's mobile division, transferring hardware licenses, patents and 32,000 employees.
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Thursday, August 29, 2013

WPP, the advertising giant encompassing GroupM, has announced a 19% rise in pre-tax profits for the first half of 2013 - representing an increase of £427m.
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Tuesday, August 27, 2013

Havas Media, part of the sixth-largest advertising group in the world, have announced the win of Emirates airline media planning and buying business.
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Wednesday, August 21, 2013

The number of tech jobs available in London has doubled since 2009, according to new independent figures from job board CWJobs.

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Tuesday, August 20, 2013

Kenshoo Social measurement tools have revealed Facebook adverts are more popular than ever before, with click-throughs up 16% and revenues up 28%.
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Monday, August 19, 2013

GroupM agency Maxus has officially announced their appointment to the digital media account of energy provider npower, ousting LBi by winning a six-way pitch.
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Friday, August 16, 2013

Zero hour contracts have been causing a lot of anger recently. The government believes they have had a positive benefit on reducing the number of people on the dole, claiming that without zero hour working, the number of people on benefits would have reached 3million. Opposition claim they are exploitive and leave people no better off.

So what is a zero hour contract?

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Thursday, August 15, 2013

The 425 million users of Google's popular email service Gmail should have no "reasonable expectation" that their messages remain private, the Californian search giant has told a United States court.
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Wednesday, August 14, 2013

GroupM, digital holding company and part of the WPP network, have official revised their predictions for their global advertising expenditure for the remainder of 2013, citing the turbulent European economy as cause for concern.

In a press release, GroupM, parent to digital agencies Mindshare, MEC, Maxus and Mediacom, revealed their global outlook.

In the United States, advertising investment is estimated to grow just 1.8 % in 2013 to $156 billion, up from $3 billion in 2012.  A 2.9 % increase is anticipated in 2014, bringing ad spending to $161 billion.

"We estimate marginal growth in advertising spending in 2014 on a comparable component basis," said Rino Scanzoni, GroupM’s Chief Investment Officer for North America.In Western Europe, a 2.4 % decline in spending - compared to 2012  - to $97 billion. Spending in 2014 is expected to rise only 1.8 % to $99 billion.

GroupM Futures Director Adam Smith, who prepared the report, pointed to Europe's financial discord as the reason for revised budgets.

"The Eurozone periphery, specifically Italy, Spain, Portugal, Greece and Ireland, is once again the main reason for the decline," Smith said.  

"Stabilisation is elusive. We now expect this group to record an 11% fall in measured advertising in 2013."

You can read the full press release here.
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Monday, August 12, 2013

Controversial file-sharing site The Pirate Bay has released its own web browser which claims to avoid ISP blockers and provide links to sites restricted in the UK.
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Monday, August 05, 2013

GroupM agency MediaCom has announced the retention of its second-largest UK account after winning a three-way pitch for media planning and buying.
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Thursday, August 01, 2013

A report conducted by search conference BrightonSEO and digital marketing agency SiteVisibility has revealed several inequalities in SEO salaries suggesting a "gender gap" between earners - with men earning an average of £39,000, while women languish £11,000 behind on an average salary of £28,000.
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Wednesday, July 31, 2013

Whilst media outlets were clamouring for WPP's take on relinquishing the title of world's largest media agency, the next band of media groups were quietly going about their business, with executives rallying their agencies and shares prices on the up.
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Tuesday, July 30, 2013

Sir Martin Sorrell, chief executive of the former largest media group in the world, WPP, has voiced doubts over the Publicis-Omnicom merger that shocked the world on Monday morning, describing the move as a "big opportunity" for his agency.
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Monday, July 29, 2013

In an unprecedented move, advertising and media giants Publicis Groupe of France and Omnicom of America have announced plans for a $35bn merger that will leapfrog WPP as the world's largest agency.
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Wednesday, July 24, 2013

LinkedIn the 'professional' network, has today announced brands and companies can now extend their Twitter and Facebook marketing strategies with the promoted placement of advertising in user's news feeds.
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Tuesday, July 23, 2013

According to reports, media giant Omnicom is allegedly plotting the launch of a third digital agency, standing alone from incumbents OMD and PHD, to compete with Publicis and WPP.
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Monday, July 22, 2013

A report commissioned by Google has shown that the UK's digital sector is larger and potentially more profitable to the economy than first thought, debunking official government statistics that grossly underestimated a burgeoning area of business.
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Wednesday, July 17, 2013

President and CEO of GroupM, Dominic Proctor, has backed traditional media ahead of online; suggesting that despite the popularity of social media and mobile advertising, marketers should ignore the fashionable measurables and analytics and concentrate the majority of their efforts on the more financially profitable medium of broadcast.
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Thursday, July 11, 2013

Price comparison website Moneysupermarket have claimed that Google's infamous Penguin and Panda updates last April have hurt their trading in the second quarter of the year, with lower visitors to the site impacting revenues.
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Thursday, July 11, 2013

The majority of chief executives believe advertising and media agencies have lost their way, according to a report by the Fournaise Marketing Group. 78% of the 1,200 CEOs polled believe that effective, measurable campaigns with return-on-investment (ROI) has been sacrificed - and agencies can't be trusted.
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Wednesday, July 10, 2013

Publicis Groupe, the third-largest advertising and PR company in the world, has announced the purchase of Chinese social media network Net@lk, continuing in its five-year strategy to spend $4bn on digital companies in emerging markets.
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Tuesday, July 09, 2013

Mobile dominating search and ad spend, say GroupM
Media investment giant GroupM has predicted that UK mobile advertising expenditure is set to rocket in 2014, encompassing one quarter of total ad-spend and one fifth of paid search.
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Monday, July 08, 2013

Facebook's long-awaited search feature is set for release for U.S English users sooner rather than later - speculated within 'the coming weeks' by multiple sources. Some accounts will already have the feature from today, July 8th.
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Tuesday, July 02, 2013

The Association of Professional Staffing Companies (APSCo) has revealed a dearth of candidates available for recruitment to marketing and media sectors, according to their latest employment data.
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Monday, July 01, 2013

AltaVista, one of the original major search engines of the early online age, will be permanently shut down on July 8th, its parent Yahoo! has revealed.
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Thursday, June 27, 2013

Publicis' digital agency LBi has been hired by Carlsberg UK to manage and increase the lager brand's digital profile following a competitive pitch.
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Wednesday, June 26, 2013

Figures released this week by eMarketer suggest the advertising spend on mobile in the UK has grown 90% over the last year to £999m. Industry magazine The Drum interviews marketing leaders to gather their thoughts on the dramatic upswing.
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Tuesday, June 25, 2013

In the wake of the United States government PRISM revelations, it seems the search market has reacted to the threats to privacy in some small way, with an incremental increase in searches via 'private' search engine Duck Duck Go.
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Monday, June 24, 2013

Media group WPP have overcome larger rivals Omnicom and Publicis Groupe to be crowned holding company of the year at Cannes Lions advertising and media awards.
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Thursday, June 20, 2013

Japanese tech monolith Sony has selected WPP's MediaCom to manage global media planning for its mobile division as well as European media.
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Monday, June 17, 2013

OMD and Maxus lead nominations at Cannes Lions 2013

Ahead of Wednesday's awards announcement at the international advertising festival, British agencies OMD and Maxus are leading the pack with two nominations each, according to Campaign Magazine.
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Wednesday, June 12, 2013

The world's largest advertising group today announced a 6.7% increase in revenues to reach £3.445bn for the first four months of 2013, up 2.3% on 2012.
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Friday, June 07, 2013

Russian search giant Yandex has added further user-friendly features to it's search results with interactive 'snippets' - allowing users to action queries without ever leaving the site.
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Thursday, June 06, 2013

Publicis' digital agency Starcom has been appointed to handle Burger King's lucrative European media business after winning a four-way competitive pitch.
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Tuesday, June 04, 2013

The social gaming company behind popular apps FarmVille and Draw Something has announced the closure of three U.S offices and the redundancy of over 500 staff in a bid to cut costs.
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Monday, June 03, 2013

It seems that the era of users abandoning Internet Explorer in favour of other browsers is at an end. Microsoft’s most recent edition of their popular, if often criticised, browser has enjoyed growing market shares that have doubled twice since it’s Windows 7 release in late February.

Internet Explorer 10 was originally specific to Windows 8, but was released for Windows 7 earlier this year. This new backwards compatibility could have played a large role in increasing Microsoft’s market share in the browser war, as Internet Explorer 10’s fortunes were slow to begin with.
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Friday, May 31, 2013

In a post on their official blog, Russian search engine Yandex have announced the arrival of "personalised" search results to their algorithm, delivering results and suggestions based on a user's specific behaviour.
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Wednesday, May 29, 2013

The reform of Google's search practices in the EU were yesterday rejected by the European Competition Commissioner Joaquin Almunia in a parliamentary hearing.
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Tuesday, May 28, 2013

‘You're reading. We're hiring.' The simple message from Flickr's recruitment team brilliantly targeted to a small number of the 75 million who use the site.

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Thursday, May 23, 2013

The latest instalment in Google's search algorithm has finally been released, designed specifically to combat "black-hat" SEO and spam techniques.
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Monday, May 13, 2013

British technology manufacturer Dyson has appointed Mindshare to its £120m global media account following a competitive pitch, beating agencies PHD, UM and Carat.
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Friday, May 10, 2013

Digital agency Razorfish has reportedly beaten rivals AKQA, LBi and TribalDDB to the £10m digital account of fashion retailer C&A.
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Thursday, May 09, 2013

In the monthly Recruitment & Employment Confederation (REC) and KPMG Report on Jobs, the acceleration and growth of permanent vacancies increased for the first time in six months.
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Wednesday, May 08, 2013

The month of May has got off to a tricky start for marketing agency Dare as two of their major clients Sainsbury's and Tetley have called for an advertising review - with Dare declining to pitch the latter.
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Tuesday, May 07, 2013

Zurich Insurance Group has awarded its global integrated advertising, media and digital account to Interpublic Group after a competitive pitch. The Zurich account represents a major coup for IPG, breaking a monopoly between incumbent media group Mindshare (WPP) and Publicis Worldwide.
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Friday, May 03, 2013

Perceived signs of slowed growth have been enough to spook investors as shares in the 'professional' network slipped more than 10% - despite an 80% surge in price over the last year.
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Thursday, May 02, 2013

As digital marketing becomes ever closer to traditional forms, marketers have suggested that 'digital' is no longer a necessary prefix. Now the Chief Technical Officer behind Barack Obama's re-election as United States president has said that digital terminology is often detrimental to larger, traditional audiences - and suggested fellow digital marketers change their strategy.
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Tuesday, April 30, 2013

In a bid to stave off discontent and rebellion from WPP shareholders, chief executive Sir Martin Sorrell has agreed to a lowered salary as well as a 20% reduction in his bonus package following a £17.6m pay-day last year, a 47.6%  increase over the £11.9m he earned in 2011.
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Wednesday, April 24, 2013

Media monolith Publicis Groupe have announced plans to spend up to four billion dollars on future acquisitions over the next five years, despite a raft of new purchases since 2007.
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Tuesday, April 23, 2013

In a unique move, social networking site Twitter has signed a lucrative "first of its kind" advertising contract with digital agency Starcom MediaVest to uniquely promote clients like Walmart, Microsoft and Coca-Cola.
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Wednesday, April 17, 2013

Yahoo shares dropped 4% as sales of display ads - 40% of Yahoo's revenue - decreased 11%, while search revenue fell 10% to $425 million (£280m).
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Tuesday, April 16, 2013

The French media group, which owns digital agencies Saatchi & Saatchi and Starcom MediaVest, have revealed a 6% drop in shares following the publication of their 2013 Q1 results.

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Wednesday, April 10, 2013

A report from the Internet Advertising Bureau has revealed that UK digital ad spend has broken the £5bn barrier for the first time - a 12.5% surge of £607m from 2011's spend of £4.81bn.
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Tuesday, April 09, 2013

The Recruitment and Employment Confederation (REC) have announced continuing fragility in 2013, as the month of March saw a seven-month low in new job vacancies and a slight decrease in recruitment rates. The IT sector continues to lead industries in growth.
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Monday, April 08, 2013

According to data exclusively revealed in The Drum, digital marketing solutions tools from Kenshoo have shown that the UK has overtaken the US on paid-search CPCs in the fourth quarter of 2012.
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Friday, April 05, 2013

WPP digital agency Mindshare have announced the retention of HSBC's global media planning and buying account, according to multiple outlets.
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Tuesday, April 02, 2013

WPP-owned MediaCom have announced their appointment to Coca-Cola's £30m UK media planning and buying account, replacing Denstu's Vizeum following a 12-year tenure.
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Tuesday, March 26, 2013

Japanese media giant Denstu have at last completed their £3.2bn takeover of Aegis and have announced the formation of Denstu Aegis Network in London.
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Monday, March 25, 2013

Available to paid members from today, the professional network's search tool has undergone a substantial upgrade to help differentiate and pinpoint more exact 'streamlined' results from the near six billion daily searches.
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Friday, March 22, 2013

French media group Havas, owners of Havas Worldwide and Havas Media, have announced a 14.5% rise in pre-tax profits for 2012, a total of £160m (€190m).
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Thursday, March 21, 2013

Chinese giant Baidu targeting European search market
In an interview with digital marketing magazine The Drum, the CEO of Chinese digital agency Charmclick and MD of Net Media Planet have claimed that Chinese search monolith Baidu are targeting UK and European brands to increase their presence in Western markets.
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Wednesday, March 20, 2013

One of the UK's leading advertising agencies has predicted a rise in global ad spend in 2013, building upon an improved 2012 and revising previously lower expectations.
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Wednesday, March 20, 2013

Chrysalis are delighted to trumpet our success in the month of March, as two superb new clients were added to our growing roster of burgeoning tech and retail companies. Also, our London operations have shifted up a gear as senior staff reshuffle to the capital...
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Wednesday, March 13, 2013

Google's Head of Search Spam Matt Cutts has forewarned of a "very significant" Panda update to Google's search algorithm at the Search Marketing Expo, coming Friday (March 15th) or Monday (March 18th).
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Tuesday, March 12, 2013

The Senior Fraud Office and US Department of Justice have begun their investigation into Hewlett Packard's purchase of British software firm Autonomy, following accusations of foul play when negotiating the value of the company for takeover; however a 'conflict of interest' could yet scupper the case entirely.
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Monday, March 11, 2013

Digital agency WPP have been left red-faced after their clumsy attempt to poach staff from rival agency Publicis Groupe found its way into the public domain.
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Thursday, March 07, 2013

Marketing publication The Drum and partner One Minute Briefs are under serious scrutiny for February's distasteful and shocking "Chip Shop Awards" challenge, which invited submissions for an Oscar Pistorius advertising  campaign following the death of his girlfriend Reeva Steenkamp and subsequent dropping by Nike's marketing department.
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Wednesday, March 06, 2013


The co-founder of job search engine Indeed.com Paul Forster believes that are yet "a lot of opportunities" for online employment industries, as he answered questions at a London seminar last night.
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Tuesday, March 05, 2013

The Publicis-owned digital agency Razorfish has agreed a global strategic partnership to integrate its Fluent software with Adobe's Cloud technology. This unique marketing software will be available exclusively to Publicis clients, such as the newly-merged DigitasLBi, in an effort to create an unparalleled digital marketing tool.
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Monday, March 04, 2013

A report from the Society of Digital Agencies, encompassing feedback from over sixty digital agencies from around the world, has shown a salary decline in 2012 for executive staff across the industry.
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Wednesday, February 27, 2013

The furore stirred up by the leaked memo from Yahoo! CEO Marissa Mayer has inspired huge debate over remote working for employees, particularly at tech companies. No doubt Ms. Mayer believes that in order to revive Yahoo, she needs every one of the 10,000+ staff employed across the country. And while Yahoo have subsequently denied this move to be a 'broad industry view' on working from home, the majority of discussions have been roundly critical of the policy.
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Wednesday, February 20, 2013

Google Glass marketing campaign goes live
Tech giant Google have at last ramped up their Google Glass product with a new website and marketing initiatives to launch their uniquely wearable technology.
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Tuesday, February 19, 2013

EE super-fast 4G fails to spark financial dividends
Everything Everywhere, the mobile network forged via Orange and T-Mobile to launch 4G mobile internet in the UK, has posted some disappointing financial results which has seen turnover and revenues drop despite having a controversial monopoly of the UK's 4G market. The company's pre-tax losses rose from £113m in 2011 to £249m for 2012, with annual turnover down 1.7 per cent to £6.6bn.
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Thursday, February 14, 2013

Threepipe Communications and Blowfish Digital are set to unite as one company following a merger, with a  combined staff of 50 now offering a comprehensive digital service from offices in Holborn, London. The company will retain the name and branding of Threepipe.
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Wednesday, February 13, 2013


Creatives around the world will be looking enviously at Matt Jones, a designer whose brief is to redesign the 'smiley face' seen in billions of messages sent every day across the world's favourite social network.
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Friday, February 08, 2013

Britain's job market looks to be at last gathering momentum as January showed the sharpest growth in salaries in nearly two years, according to figures from the Recruitment and Employment Confederation.
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Thursday, February 07, 2013


British Telecom have unveiled their logo and insignia in preparation for their sports channel launch this year, designed by digital media agency Red Bee Media.
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Tuesday, February 05, 2013

Following last week's £333m acquisition of Amsterdam-based LBi, Publicis Groupe chairman and chief executive Maurice Lévy has announced the merger of the two agencies to create a new global network branded DigitasLBi.
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Thursday, January 31, 2013

Chrysalis launch Creative recruitment division
Chrysalis are delighted to unveil their newest recruitment division of Chrysalis Creative, working alongside incumbent Precision and Cogent teams.
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Wednesday, January 30, 2013

Digital agency LBi has now been officially purchased by French-led Publicis Media in a deal for 416m euros.
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Wednesday, January 30, 2013

Volkswagen reveal million-dollar Super Bowl ad
The end of January gets advertisers the world over jittery with the anticipation of America's famous Super Bowl TV adverts. The first major reveal of 2013 goes to German car manufacturer Volkswagen, whose "Get Happy" campaign cost a reported $8m.
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Monday, January 28, 2013

Research in Motion, the manufactures of the struggling BlackBerry, are pinning their hopes on a high-profile Super Bowl advertisement to provide the marketing push needed to launch their new BB10 software.
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Friday, January 25, 2013

Paul Frampton, managing director at Havas Media (subsidiary of Havas, sixth-largest advertising and communications group worldwide) has made some bold statements regarding the perception and future of digital agencies in an interview with Campaign magazine.
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Wednesday, January 23, 2013

Search giant Google is revelling in its success today after posting its first-ever $50 billion year in revenue and exceeding Wall Street projections for the company's financial results.
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Monday, January 21, 2013

Dentsu-owned digital creatives 360i have announced the opening of their new European base with agency STEAK, including a reshuffle of Denstu staff to execute the vision
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Friday, January 18, 2013

In an interview with Wired magazine last month, Google chief Larry Page pulled no punches when quizzed over the workings of his own company - and that of his tech rivals.
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Wednesday, January 16, 2013

Tesco shares were accounted among the biggest fallers on the FTSE 100 today after reports emerged that traces of horse DNA were found in a range of their beef products.
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Tuesday, January 15, 2013

The UK ranks as the 6th most-active territory in the world, but a report from Czech start-up Socialbakers has suggested a loss of over half a million users in Britain over Christmas. Facebook have moved quickly to deny the findings.
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Wednesday, January 09, 2013

The latest Consensus Ad Forecast by Warc has projected a 4% rise in global advertising spend for 2013 and a 5.5% increase in 2014, with the mediums of television and online profiting the most.
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Friday, January 04, 2013


Search giant Google will implicate several new practices to appease the United States Federal Trade Commission, though the California-based tech company will face no sanctions or legal action from the antitrust investigation.
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