Outsource Digital – Part of Outsource UK Ltd. We're committed to bringing you the most interesting headlines and latest industry insight.

Thursday, August 29, 2013

WPP, the advertising giant encompassing GroupM, has announced a 19% rise in pre-tax profits for the first half of 2013 - representing an increase of £427m.
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Tuesday, August 27, 2013

Havas Media, part of the sixth-largest advertising group in the world, have announced the win of Emirates airline media planning and buying business.
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Wednesday, August 21, 2013

The number of tech jobs available in London has doubled since 2009, according to new independent figures from job board CWJobs.

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Tuesday, August 20, 2013

Kenshoo Social measurement tools have revealed Facebook adverts are more popular than ever before, with click-throughs up 16% and revenues up 28%.
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Monday, August 19, 2013

GroupM agency Maxus has officially announced their appointment to the digital media account of energy provider npower, ousting LBi by winning a six-way pitch.
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Friday, August 16, 2013

Zero hour contracts have been causing a lot of anger recently. The government believes they have had a positive benefit on reducing the number of people on the dole, claiming that without zero hour working, the number of people on benefits would have reached 3million. Opposition claim they are exploitive and leave people no better off.

So what is a zero hour contract?

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Thursday, August 15, 2013

The 425 million users of Google's popular email service Gmail should have no "reasonable expectation" that their messages remain private, the Californian search giant has told a United States court.
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Wednesday, August 14, 2013

GroupM, digital holding company and part of the WPP network, have official revised their predictions for their global advertising expenditure for the remainder of 2013, citing the turbulent European economy as cause for concern.

In a press release, GroupM, parent to digital agencies Mindshare, MEC, Maxus and Mediacom, revealed their global outlook.

In the United States, advertising investment is estimated to grow just 1.8 % in 2013 to $156 billion, up from $3 billion in 2012.  A 2.9 % increase is anticipated in 2014, bringing ad spending to $161 billion.

"We estimate marginal growth in advertising spending in 2014 on a comparable component basis," said Rino Scanzoni, GroupM’s Chief Investment Officer for North America.In Western Europe, a 2.4 % decline in spending - compared to 2012  - to $97 billion. Spending in 2014 is expected to rise only 1.8 % to $99 billion.

GroupM Futures Director Adam Smith, who prepared the report, pointed to Europe's financial discord as the reason for revised budgets.

"The Eurozone periphery, specifically Italy, Spain, Portugal, Greece and Ireland, is once again the main reason for the decline," Smith said.  

"Stabilisation is elusive. We now expect this group to record an 11% fall in measured advertising in 2013."

You can read the full press release here.
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Monday, August 12, 2013

Controversial file-sharing site The Pirate Bay has released its own web browser which claims to avoid ISP blockers and provide links to sites restricted in the UK.
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Monday, August 05, 2013

GroupM agency MediaCom has announced the retention of its second-largest UK account after winning a three-way pitch for media planning and buying.
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Thursday, August 01, 2013

A report conducted by search conference BrightonSEO and digital marketing agency SiteVisibility has revealed several inequalities in SEO salaries suggesting a "gender gap" between earners - with men earning an average of £39,000, while women languish £11,000 behind on an average salary of £28,000.
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