Media agency AdConnection has challenged the UK’s media owners to prove who is the most innovative. Media owners taking part in the Innovation Challenge will have just five short minutes to present a unique and innovative media solution to the team at AdConnection.
AdConnection, who recently took on Maplin Electronics and auction house Bonhams as clients, will host the challenge in their London offices on 8th March.
Outdoor sales teams from IPC Media, The Economist, Radio Experts, Sky, Open Outdoor, The Daily Telegraph, Specific Media and CBS Outdoor have been shortlisted for the competition and will battle it out in the boardroom this Thursday. The winning presentation will receive free promotion from AdConnection in the form of social media advertisements, trade press and direct e-mails to AdConnection clients. Of course, news on the competition itself is free promotion for AdConnection so they know what they’re doing.
Client services director for AdConnection, Nick Baum, said: "The challenge will really put the media to the test. Five minutes is a short amount of time and we look forward to how the media will present their innovation in a punchy and creative way. It will be a great way to showcase new ideas to our team and the competition element will really add some spice to proceedings."
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