Research In Motion, the manufacturer behind BlackBerry smartphones, is in very deep trouble as it posted a major loss, cut 5000 jobs and delayed the...
Friday, June 29, 2012
Thursday, June 28, 2012
Questionable Hiring Strategy is Hurting Your Business
The economic
downturn has brought a plague of problems for British companies. Effectively
recruiting the right staff appears to one of the...
Thursday, June 28, 2012
Olympic Opportunity Missed for Brand Beckham
England's former captain and world superstar has been left dejected and disappointed after Great Britain neglected to choose him for their football ...
Thursday, June 28, 2012
Google Unveil Nexus 7 Tablet
Google have revealed their newest piece of hardware in the form of a tablet device - the Nexus 7....
Tuesday, June 26, 2012
Forever Unique to Sponsor "Keeping Up With The Kardashians"
Starting Sunday 1st July (the first show of the new 19-episode series) the fashion label will see its adverts bookending the Kardashians on screens across...
Tuesday, June 26, 2012
Orange Hoping for Euro 2016 Sponsorship
Mobile network Orange are hoping to build on their UEFA Euro 2012 sponsorship packages with a larger deal at the next competition - at Euro 2016 in...
Monday, June 25, 2012
Attention Job-Seekers of Britain: Be More Confident!
Attention Brits! Stop being so reserved when applying for jobs! Research shows that this "under-selling" is holding you back from getting the job you...
Monday, June 25, 2012
Google TV Set for July UK Launch
After a successful debut in the U.S market, internet giant Google, in partnership with Sony, will launch their new television product in Britain towards...
Monday, June 25, 2012
Mars Co. Launch Interactive Twix Campaign
Food manufacturer Mars, Advertiser of the Year winners at Cannes Lions Festival, is embarking on a vibrant new campaign for its Twix produc...
Friday, June 22, 2012
The Great NatWest Debacle: A Social Media Disaster
As NatWest's banking crisis moves into its third day, customers have (predictably) take to the medium of social media to vent their frustrations with...
Friday, June 22, 2012
Econsultancy Purchased by Centaur
Centaur Media group has announced the purchase of leading digital marketing site Econsultancy to the London Stock Exchange for an initial consideration...
Thursday, June 21, 2012
LinkedIn Hit by $5m Lawsuit
Following LinkedIn's disastrous password hack earlier this June, the professional networking site is now being sued over a "clear contradiction of accepted...
Thursday, June 21, 2012
Cannes Ad Festival: Bennetton's Obama "kiss" Takes Top Prize
Italian clothing retailer Bennetton has taken the coveted Press Grand Prix award at Cannes Ad Festival with their controversial "Unhate" campaign....
Wednesday, June 20, 2012
Overseas Investment to UK down, Germany catching up
The annual review of overseas investors from Ernst and Young found that the UK's dependence from Wall Street investors has led to...
Wednesday, June 20, 2012
Heineken Aiming to Become "Apple of Beer Brands"
Mark van Iterson, global head of design at Heineken, has told Marketing Week that they want their brand to become "the Apple of beer brands" and are...
Wednesday, June 20, 2012
Novo technology snapped up by Thomas Cook
Thomas Cook Airlines will now offer their passengers the use of a unique in-flight chip-and-pin service when making purchases thanks to technology designed...
Tuesday, June 19, 2012
Paddy Power Euro 2012 Stunts Prove Costly
Outspoken Irish bookmaker Paddy Power have found themselves facing the discipline of European football's governing body after their latest stunt drew...
Tuesday, June 19, 2012
Coca-Cola Chief Slams Facebook Critics
Coca-Cola CMO Joseph Tripodi has delivered a stinging riposte to the multitude of recent critics of Facebook, after its disastrous IPO flotation and...
Tuesday, June 19, 2012
Tesco Upping Presence on YouTube
Retailing mammoth Tesco has hired Zone to create a new social media strategy for its YouTube page.
According to Marketing Magazine:
Its ‘Tesco.com...
Tuesday, June 19, 2012
Find us on LinkedIn!
To connect with some of our team on professional networking site LinkedIn, click here!...
Monday, June 18, 2012
Part-Time Employment Fashionable Choice For Businesses, Recruiters
With June’s employment figures from the Office of National Statistics
forthcoming, a report by the Recruitment and Employment
Confederation (REC) and...
Thursday, June 14, 2012
Sky and BT Agree £3bn ($4.70bn) Deal for Premier League TV Rights
BSkyB have retained the majority of Premier League live TV rights for the next three years - but surprise bidder BT were able to snatch a portion of...
Wednesday, June 13, 2012
Experts Divided over M&S Bank
In lieu of Marks & Spencer's recent announcement of their move into banking, the marketing industry has forged debate as to whether M&S...
Wednesday, June 13, 2012
Aviva and UK Athletics Ending Sponsorship Deal
UK Athletics is reportedly ending its exclusive partnership with insurer Aviva, in what was a lucrative four-year deal worth an estimated £8m per ye...
Tuesday, June 12, 2012
Apple Shun Google Maps, Google Plus
At their Developers' Conference in San Francisco, Apple have hit back in the growing feud between themselves and competitor Google with two major an...
Monday, June 11, 2012
Euro 2012 Racism Threat Concerning Sponsors
The dark undercurrent of social problems in Poland and Ukraine,
hosts of UEFA's Euro 2012 football tournament, is making advertisers and
sponsors an...
Friday, June 08, 2012
M&S Money to be rebranded "M&S Bank" under new development
High street retailer and British staple Marks and Spencer is diversifying into banking on a nationwide scale....
Thursday, June 07, 2012
8 million LinkedIn and eHarmony passwords stolen
The Russian hacker who stole nearly 6.5 million LinkedIn passwords on Wednesday has also looted dating site eHarmony, coming away with 1.5 million passwords,...
Thursday, June 07, 2012
Beware The Counter-Offer!
Remember
how dead-set on leaving you were? Well your boss might be about to test your
resolve – in the form of a counter-offe...
Wednesday, June 06, 2012
Cardiff City FC in bold and controversial re-brand
Cardiff City Football Club has gone under a monumental re-branding as Malaysian investors flex their marketing muscles....
Wednesday, June 06, 2012
Vita Coco signs Rihanna for 'Viva Vita' UK expansion
Coconut water brand Vita Coco want to follow in the footsteps of Innocent and Red Bull in the niche drinks industry, according to Marketing Week:...
Friday, June 01, 2012
Kellogg spend £1.8bn on Pringles
Kellogg has finalised its $2.7bn (£1.8bn) deal with P&G to acquire Pringles, a deal that makes the company the second biggest player in the savoury...
Friday, June 01, 2012
MoneySupermarket acquires MoneySavingExpert.com for £87m
UK-based price comparison website Moneysupermarket (and Chrysalis' client) has agreed to the conditional purchase of MoneySavingExpert, a finincial...
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