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Thursday, July 11, 2013

Price comparison website Moneysupermarket have claimed that Google's infamous Penguin and Panda updates last April have hurt their trading in the second quarter of the year, with lower visitors to the site impacting revenues.
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Thursday, July 11, 2013

The majority of chief executives believe advertising and media agencies have lost their way, according to a report by the Fournaise Marketing Group. 78% of the 1,200 CEOs polled believe that effective, measurable campaigns with return-on-investment (ROI) has been sacrificed - and agencies can't be trusted.
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Wednesday, July 10, 2013

Publicis Groupe, the third-largest advertising and PR company in the world, has announced the purchase of Chinese social media network Net@lk, continuing in its five-year strategy to spend $4bn on digital companies in emerging markets.
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Tuesday, July 09, 2013

Mobile dominating search and ad spend, say GroupM
Media investment giant GroupM has predicted that UK mobile advertising expenditure is set to rocket in 2014, encompassing one quarter of total ad-spend and one fifth of paid search.
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