Instagram has released a new of new features that could eventually revolutionise advertising on the platform. It's been two years since Facebook splurged $1 billion buying Instagram, and its remained relatively unchanged during that period, but these recent changes definitely echo the 'Insights' pages of its parent company.

These new changes could convince many brands that Instagram is a worthy marketing platform, receiving feedback and data is essential to anything that consumes time and resources. These changes could lead Instagram's change from simple photo sharing app to powerful social network for global brands.

So what's new? 

Account insights allows brands to see how they’re increasing brand awareness on Instagram through impressions, reach, and engagement.

Ad insights shows the performance of paid campaigns with brand analytics (impressions, reach, and frequency) for each individual ad delivered to the target audience.

Ad staging allows advertisers and their creative teams to preview, save, and collaborate on ad creative for upcoming campaigns.

  
Instagram state the reasons for these developments came as a result of brands requesting more info and feedback on their posts, in particular how users engage with them. Prior to this Instagram would send data to brands manually when requested for. The above features let brands monitor the reaction to posts and campaigns, while also suggesting most effective time to post.

Before we get too excited, Instagram's plans to role out the new tools very slowly, with US advertisers receiving them first, after fine-tuning through feedback additional brands will receive them in late 2014.