With bidding for the 2022 Winter Olympics hotting up Oslo has offered a very attractive visual identity for the event. 


Delivered by agency, Snohetta, they described their mission:

The world’s largest event for winter sports meets Nordic Simplicity.
In 2014, Snøhetta was commissioned to design the visual identity and feasibility study for Oslo 2022’s Applicant City bid. The identity of Oslo 2022’s visual language honors the inherent simplicity and openness in Nordic culture. By balancing playful graphics and strict geometry, the identity represents both the celebration of the Games and the solid planning of the Norwegian bid. The ambition for Oslo’s 2022 Winter Olympics bid is to share the genuine passion for winter sports, and invite the world to an open, friendly and sustainable celebration of sports.

We love the mix of rigid geometry, stark photography and playfully inviting type, while such a versatile identity is sure to lend itself well to digital and animated applications.
The only question mark is against the pictograms which might leave the odd, rushed, visitor scratching their head, muttering "are we absolutely sure that's a bobsleigh?!"


Certainly Oslo is winning what's turning out to be mostly disappointingly battle of the logos between the bidding nations.






With the sensory overload of Sochi and the samba feel of Brazil's World Cup and Olympics bids, it's good to see a bit of Scandinavian design flair back on the radar and Oslo 2022 gets our vote.