It’s exactly a month until the whistle blows on the world’s
biggest sporting tournament in arguably the world’s biggest footballing
superpower, Brazil, and understandably a wave of excitement has swept all
before it like Yaya Toure in full flow.
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Here we are to celebrate the art of the humble World Cup
poster – (we’ve already doffed our hat to the best World Cup Nike ads). As a specialist digital recruitment agency, it’s a
challenge any of our creative clients or candidates can appreciate; to create a
beautiful artefact for the world audience while representing the nationality of
the hosts and the spirit (and brand) of the tournament. It's a nice stroll through the history of design in the period too, with its Art Deco start, through the odd Saul Bass-looking poster into some beautiful Swiss design influenced masterpieces. Then into the 1990's urge to use every colour all at once, with as little order as possible, before finishing on the friendly, simplistic designs of the present day.
We’re big fans of England 1966, somewhat inevitably, the
halftone treatment of Argentina 1978 and Chile 1962's minimalist but ominous football moon. Mexico repeatedly deserve some credit for abandoning every principle, first the brown ball and then words all together, but it’s a
shame 2002 onwards are following more and more of a formula.
Which is your favourite?
