2014 has started with a bang, and a number of competitive pitches have led to some huge agency wins!
We've highlighted the major deals this January:



Vegesentials has appointed Diffusion to look after its PR activities ahead of its spring launch into 123 Waitroes stores.

BBH has had a particularly impressive month, winning both Clipper Tea and Ladbrokes accounts. The Ladbrokes deal will see BBH become its new advertising agency for a fee in the region of £7 million. The agency has also been charged with creating and developing Clipper Teas' new TV campaign to launch awareness.

Eurocamp have appointed TBWA Manchester to help develop a new brand position, as well as a communication and creative strategy for the brand. TBWA fought off three other agencies to win the £2 million contract.

Al Jazeera English, the most watched international news and current affairs channel in the UK, has selected Edelman to handles its UK communications on a retained basis.

1000heads has been appointed to both Benefit Cosmetics and Dixons, and will oversee both of their social media strategies. They won a four way pitch for the Benefit account which will see them assume responsibility of creative, reporting and the set up of a new advocacy program. 1000heads will provide social media activity for Dixon brands Currys and PC World, as well as strategy development, the agency will also provide ongoing day-to-day support and content creation.

Tamba has been selected to help grow Pirelli Tyres' business objectives through social media channels. They won a six way pitch and will now aim to produce a number of social media campaigns that will feature engaging and targeted content.

Labelux, owner of Jimmy Choo and a number of other luxury brands, has awarded it's global digital marketing to iCrossing. The agency will look after search, display and social for Jimmy Choo, Bally, Belstaff and Zagliani. iCrossing have the task of driving e-commerce growth across Europe, US and Asia, in a number of difference languages.

UM  have won the Bridgestone account, this will see them handle all media planning and buying throughout Europe after a successful four way pitch.

B&Q has selected WCRS as its creative agency, the account is said to be worth £50 million and will aim to shape brand reputation and increase customer engagement.

Saatchi and Saatchi Arachnid has been reappointed as digital agency of Petronas Lubricants International after winning an eight way pitch. They will be tasked with growing the brands visibility in the digital space.

The Priory has chosen Search Laboratory to oversee its SEO strategy, the Leeds based agency will look to improve online presence.

After a three way pitch, American Express decided to appoint Arena Media to look afters its consolidated global paid search account. The account is valued at £5 million per year and will cover a number of international markets.