There was no slowing Carat down last year, they followed up a very successful year with a huge 2013. Ad Age chose Carat as the Media Agency of the Year because of their ability to kick on, they increased revenue by 20% and recruited top talent 2013, while still securing new accounts and managing their huge General Motors account.

Carat Global President Doug Ray said: "After winning so much business last year we could have gotten distracted by trying to absorb the business and being too internally focused, the goal was to avoid distraction by hiring and "scaling operations."

2014 has started with a bang, and a number of competitive pitches have led to some huge agency wins!
We've highlighted the major deals this January:

Our friends at MEC have won the social account for Natural Balance Food's 'Nākd' bars. The aim of this year-long campaign is raise awareness via social media channels. They will look to expand on their current core market of health aware individuals; made up of vegans, vegetarians and people with intolerance. While also specifically targeting what they call "health balancers", these are ABC1 women aged between 18 and 44 who try to improve their health and diet by doing things like avoiding added sugar, drinking more water and not eating food groups despite being tolerant of them.

We recently placed our first candidate at Private White in Manchester. Private White VC are a Manchester based brand that "is committed to producing quality everyday menswear using the finest British materials and craftsmanship". The collection is designed by former head of Dunhill menswear, Nick Ashley. But stays true to the roots of the man Private Jack White himself, all Private White V.C. clothing is manufactured in the same factory in Manchester where Jack originally started his apprenticeship after WWI, and later went on to own.