The social media site that dominates our lives is powering on through 2014 and has introduced a number of changes;
Investments at Facebook -...
Thursday, November 13, 2014
Digital Marketing Talent Shortfall!
The Online Marketing Institute has identified the most the largest talent gaps and most in-demand digital skills of 2014. The 'State of Digital Marketing...
Friday, November 07, 2014
Marketing Appointments - September & October 2014
Lenovo - Following a very successful 12 months, Chinese company Lenovo aims to become a 'top 10 brand' in Europe. As a result they have hired Jo Moore...
Monday, November 03, 2014
UK Adspend hits four year high!
The latest study from the Advertising Association has shown a 8.5% rise in advertising spend to a grand total of £4.5 billion in the three months leading...
Monday, October 27, 2014
Google's Newest Tool: Consumer Barometer
This free tool will let users download customised data and market-specific information in order to help understand how individuals use the internet....
Thursday, October 23, 2014
Personalisation: Taking it to the next level
Creating a personal experience for the consumer is nothing groundbreaking and is often what some brands strive to create, but we take a look at 3 brands...
Friday, October 17, 2014
Love Triangle: Lego breaks up with Shell because of Greenpeace!
The actions of pressure group, Greenpeace, have led to Lego ending it's 50 year old marketing partnership with oil giant Shell.
Greenpeace targeted...
Monday, October 13, 2014
Google Panda 4.1: What's new?
Another Google update enviability means Winners and Losers, this new update has been dubbed Panda 4.1 (although many of Google's other algorithms...
Tuesday, October 07, 2014
Ello Ello; Social Media Game Changer?
It's quite an achievement to be just 8 weeks old and people are championing you as the one to break the Facebook social media monopoly. That's whats...
Friday, October 03, 2014
Tesco's turbulent year!
What a difference a year can make! With news of Tesco wrongly predicting its yearly profits by over £250 million pounds, its another low point during...
Monday, September 29, 2014
Phones 4 U: High Street Assassination?
Last week it was announced that Phones4U went into administration, putting 5,596 jobs at more than 700 outlets at risk, after Vodafone, EE and O2...
Saturday, September 27, 2014
Outsource UK broadens expertise with acquisition of Chrysalis Digital Recruitment
Outsource UK, one of the country’s largest independent recruitment businesses, has broadened its area of expertise with the acquisition of the Manchester-based...
Monday, September 15, 2014
Facebook: Whats new in September?
Another month goes by and Facebook release another update. They take the expressions "Staying on top of your game" to another level!
"Why don't you...
Saturday, August 30, 2014
Marketing Appointments - August 2014
Homeaway - The online holiday rental company took the decision to appoint former Visa and Vodafone marketer Mariano Dima as chief marketing officer....
Thursday, August 28, 2014
2015 - The year of segmentation
A recent report from the CMO Council has given us an insight into marketers thoughts and plans for next year.
The most common theme; improved targeting....
Sunday, August 24, 2014
Instagram New Feature - 'Accounts Insight'
Instagram has released a new of new features that could eventually revolutionise advertising on the platform. It's been two years since Facebook splurged...
Monday, August 18, 2014
The Death of Celebrity Endorsement?
Celebrity endorsement is a classic marketing technique used by many brands, but is it still relevant and effective?Recent academic research studied...
Friday, August 15, 2014
Advertising through Snapchat - What you need to know!
Snapchat has been with us for over 18 months now, it's becoming hugely popular in a short space of time and takes up another precious widget space...
Tuesday, August 12, 2014
UK firms hit fastest hiring rate for 16 years!
Latest report from accountancy firm BDO, shows that UK firms are intending to hire staff at the fastest rate for 16 years!
This follows on from...
Saturday, August 09, 2014
The Comeback Kids
With recent news that HMV is stealing back it's market share in the entertainment industry, rising from it's 10.7% during its administration to its...
Monday, August 04, 2014
Next Big Thing: Medium
With BMW officially signing up to be Medium's first advertiser, the blog publishing platform has been pushed back in to the public eye. But what...
Monday, July 28, 2014
Marketing appointments - July 2014
Quick round up of all the big marketing appointments during July!
David Lewis, currently global personal care boss at Unilever, will take over as Tesco’s...
Thursday, July 24, 2014
Best of the Bad Booze!
The ASA has decided to ban Captain Morgan's recent Facebook advert, as it implied that drinking rum cures boredom. Although some of you may agree with...
Tuesday, July 22, 2014
What are the hottest jobs in Marketing?
Data Translator
With the current wealth of data available to brands and the huge emphasis placed on analytics it has created a demand for individuals...
Thursday, July 17, 2014
World Cup Marketing Winners and Losers
It's been less than a week since Germany were crowned World Champions in Brazil. Can you remember any of the adverts though?!
Preparation
Adidas' 6...
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