Lenovo - Following a very successful 12 months, Chinese company Lenovo aims to become a 'top 10 brand' in Europe. As a result they have hired Jo Moore from Ogilvy & Mather as EMEA brand and consumer marketing director in a bid to push on in European markets. Moore will report to EMEA vice president Jan Huckfeldt, who described the new appointment will support the brand’s marketing strategy switch from “monologue to dialogue” in the region. Jo Moore joins from Ogilvy & Mather, where she was worldwide managing director for global brands and her one of her clients was Motorola, who Lenovo plan to acquire out this year.
NFL - The National Football League has named a new chief marketing officer as it faces mounting pressure from both fans and sponsors due to publicity it has received for not taking domestic violence seriously as a result of a number of incidents that have directly effected the game. Dawn Hudson, former Pepsi senior marketer, has been handed the responsibility. She takes over from Mark Weller who has returned to his previous role of over seeing international expansion of the NFL. This news follows the NFL's appointment of four female consultants to improve domestic violence policies. Time will tell whether these appointments will change the organisation internally or just please stakeholders.
Dixons - Ian McGregor has been appointed by Dixons Carphone as marketing communications director and tasked with leading marketing for the Currys PC World brand. McGregors experience includes his last role as Vice President of marketing at Activision, a senior marketing role at Eletronic Arts, and board account director at London agency Publicis. In his role he will oversee advertising creative, media buying, visual store communications and consumer PR.
Telefonica - Daniel Rosen has been appointed Global Director of advertising for O2 owner Telefonica. He leaves his position as Global CEO of mobile ad agency Joule. Rosen has been hired in order to accelerate revenue growth and product innovation by building closer relationships with the brand, publisher and agencies.
Ab InBev - Former Coca-cola marketer Nick Robinson has joined Ab InBev as UK and Ireland brand chief. He will be overseeing top alcoholic brands such as Stella Artois and Budweiser, who are currently enjoying strong sales on the back of a successful world cup campaign. It is believed that a key factor in Robinson's appointment was his expertise in the soft drinks market, as Ab InBev look to expand their offerings to customers.
Coca-Cola - Following the retirement of Joe Tripodi, Coca-Cola has moved to Marcos De Quinto as chief marketing officer. He moves from his current dual role as VP of the company’s Iberian business and vice president of its pan-European steering group, a role he's been in since 2000. De Quinto has a vast amount of global strategic marketing experience that Coca-Cola will be hoping will help them through a period of disappointing growth
Friday, November 07, 2014
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