Another month goes by and Facebook release another update. They take the expressions "Staying on top of your game" to another level!

"Why don't you like the adverts?"

This week Facebook announced that it will start asking users for more information after they click to hide an advert. With the new feature, users will be presented with a number of options for why they are hiding the ad, including:

  1. It’s not relevant to me
  2. I keep seeing this
  3. It’s offensive or inappropriate
  4. It’s spam
  5. Something else

The purpose is to try and improve the experience for users, and will also use the information to better target ads to other users on the site.

This may seem a little frustrating for users as its obvious that no one likes adverts! But this will be really beneficial for brands as it increases the effectiveness of targeting ads on the social platform.

Facebook; Power Editor Update

 Facebook plans to roll out a number of updates to its Power Editor this month, which will make it much easier for advertisers to prepare and also preview adverts before launching them.

 Facebook said the following on their planned changes; “In the past, since these ads were anchored to page posts, they were not changeable. With this change, advertisers can now create News Feed ads at scale, preview them during creation, edit them at any time, and bulk import/export them.”

Facebook is also updating its objectives, and will provide a number of new options for advertisers to choose to help Facebook optimize their ad performance.

These options include:

  1. Clicks to Website
  2. Website Conversions
  3. Page post engagement for photos
  4. Video View

These changes should simplify the process greatly for advertisers, particularly first timer users. It also makes it more accessible for people who are daunted by technology, especially when it involves parting with cash.

 Facebook is Sharing King!

A new report from Fractl shows that over 8 in 10 shares on social sites are on Facebook!

Fractl analysed the one million most-shared articles from the first six months of 2014. Collectively, these articles generated more than 2.6 billion shares, and 81.9 percent of these happened on Facebook!

To put this into perspective here's the rankings of the other social sites; Twitter  (8.6 percent), Google+ (4.3 percent), Pinterest (3 percent), and LinkedIn (2.2 percent).

Social sharing has become a crucial part of online marketing and this information should be at the forefront of your mind when creating content. Every post should have a clear goal and be tailored to the social site(s) you (or your followers) plan to share this content on.