Samsung have announced their intention to take on 100 bloggers from around the globe to cover the 2012 Olympics.
People from 20 countries will be selected to blog and vlog about their Olympic experiences using Samsung products for the Samsung Global Blogger (SGB) programme. Run in conjunction with MSN, the competition asks aspiring bloggers to upload a video showing why they should be chosen to represent their country.
The second round will require candidates to complete a video report challenge which will be judged by a panel of celebrities from various nations.
Winners will blog and vlog daily using Samsung products, including phone-tablet Samsung Galaxy Note.
Celebrity chef Jamie Oliver has been chosen as the ambassador for the project due to his fame, 'mentor reputation', and 'ability to motivate'.
Vice-president and head of global sports marketing at Samsung, Sunny Hwang, said:
"Utilising social media is the most effective and efficient way to deliver our marketing programmes. The Olympics is the centre of our brand marketing.
Through the Olympic sponsorship we have succeeded in increasing the brand awareness and preference, but we are still trying to increase the brand preferences more, and our brand mission is to make Samsung an aspirational brand."
Noting the rivalry with competing brand Apple, Hwang commented:
"We have better technology, better design and better products [than Apple] and we are the Olympic partner, not Apple - that’s a big difference."
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