In a brief follow-up to yesterday's piece on the rising costs of online advertisements, we can now reveal that online adspend is set to rise to over £100 per Internet user in 2012.
GroupM has made the claim that £104 will now be spent on advertising per user, up from £98 in 2011 and £70 five years ago. 46.8 million Internet users access the web regularly, resulting in the £4.8bn adspend noted yesterday evening.
The online spend for UK users is the fourth highest in the world, behind the US and Australia. Norway has claimed the top spot, spending an average of £134 per user.
Paid search will continue to dominate in brand's marketing to consumers, with online video advertising also playing a significant role.
Tuesday, April 10, 2012
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