Google+ has launched a redesign of the social networking site in order “to create a simpler, more beautiful Google”.

The navigation buttons previously found at the top of the screen have been replaced with a more flexible, customisable 'navigation ribbon' allowing users to add and remove items with ease. The site layout has been tweaked, allowing for full size photographs and video posts. The sharing of such content also now provides 'conversation cards', allowing users to easier engage with each other. Also, the popular feature 'Hangouts' now has its own dedicated page.

Individual profiles have also undergone a redesign, with each page featuring a large image similar to the cover photo found on Facebook Timeline profiles. Trends have also been added, a clear influence from rival site Twitter.

The revamp comes alongside news that 170m people have signed up to Google+, with 100m of these logging into the site in the last 30 days. However, it was revealed in February that on average users spend just 3 minutes per month on the site.

Vic Gundotra, Google’s vice president, announced: “We think you'll find it easier to use and nicer to look at, but most importantly, it accelerates our efforts to create a simpler, more beautiful Google.

"Simply put, we're hoping to make sharing more awesome by making it more evocative. You know that feeling you get when a piece of art takes your breath away, or when a friend stops by with unexpected gifts? We want sharing to feel like that, every single time.”

Watch the video below for an overview of the changes to Google+

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