Outsource Digital

Outsource Digital – Part of Outsource UK Ltd. We're committed to bringing you the most interesting headlines and latest industry insight.

Wednesday, July 31, 2013

Whilst media outlets were clamouring for WPP's take on relinquishing the title of world's largest media agency, the next band of media groups were quietly going about their business, with executives rallying their agencies and shares prices on the up.
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Tuesday, July 30, 2013

Sir Martin Sorrell, chief executive of the former largest media group in the world, WPP, has voiced doubts over the Publicis-Omnicom merger that shocked the world on Monday morning, describing the move as a "big opportunity" for his agency.
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Monday, July 29, 2013

In an unprecedented move, advertising and media giants Publicis Groupe of France and Omnicom of America have announced plans for a $35bn merger that will leapfrog WPP as the world's largest agency.
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Wednesday, July 24, 2013

LinkedIn the 'professional' network, has today announced brands and companies can now extend their Twitter and Facebook marketing strategies with the promoted placement of advertising in user's news feeds.
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Tuesday, July 23, 2013

According to reports, media giant Omnicom is allegedly plotting the launch of a third digital agency, standing alone from incumbents OMD and PHD, to compete with Publicis and WPP.
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Monday, July 22, 2013

A report commissioned by Google has shown that the UK's digital sector is larger and potentially more profitable to the economy than first thought, debunking official government statistics that grossly underestimated a burgeoning area of business.
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Wednesday, July 17, 2013

President and CEO of GroupM, Dominic Proctor, has backed traditional media ahead of online; suggesting that despite the popularity of social media and mobile advertising, marketers should ignore the fashionable measurables and analytics and concentrate the majority of their efforts on the more financially profitable medium of broadcast.
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Thursday, July 11, 2013

Price comparison website Moneysupermarket have claimed that Google's infamous Penguin and Panda updates last April have hurt their trading in the second quarter of the year, with lower visitors to the site impacting revenues.
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Thursday, July 11, 2013

The majority of chief executives believe advertising and media agencies have lost their way, according to a report by the Fournaise Marketing Group. 78% of the 1,200 CEOs polled believe that effective, measurable campaigns with return-on-investment (ROI) has been sacrificed - and agencies can't be trusted.
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Wednesday, July 10, 2013

Publicis Groupe, the third-largest advertising and PR company in the world, has announced the purchase of Chinese social media network Net@lk, continuing in its five-year strategy to spend $4bn on digital companies in emerging markets.
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Tuesday, July 09, 2013

Mobile dominating search and ad spend, say GroupM
Media investment giant GroupM has predicted that UK mobile advertising expenditure is set to rocket in 2014, encompassing one quarter of total ad-spend and one fifth of paid search.
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Monday, July 08, 2013

Facebook's long-awaited search feature is set for release for U.S English users sooner rather than later - speculated within 'the coming weeks' by multiple sources. Some accounts will already have the feature from today, July 8th.
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Tuesday, July 02, 2013

The Association of Professional Staffing Companies (APSCo) has revealed a dearth of candidates available for recruitment to marketing and media sectors, according to their latest employment data.
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Monday, July 01, 2013

AltaVista, one of the original major search engines of the early online age, will be permanently shut down on July 8th, its parent Yahoo! has revealed.
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