Whilst media outlets were clamouring for WPP's take on relinquishing the
title of world's largest media agency, the next band of media groups
were...
Wednesday, July 31, 2013
Tuesday, July 30, 2013
Sorrell: Publicis-Omnicom merger a "big opportunity" for WPP
Sir Martin Sorrell, chief executive of the former largest media group in the world, WPP, has voiced doubts over the Publicis-Omnicom merger that shocked...
Monday, July 29, 2013
Publicis and Omnicom announce £23bn "merger of equals"
In an unprecedented move, advertising and media giants Publicis Groupe of France and Omnicom of America have announced plans for a $35bn merger that...
Thursday, July 25, 2013
Facebook shares spike in the wake of increased mobile ad revenue
Social network Facebook has published its financial results for Q2 2013, with mobile advertising accounting for over 40% of total revenue...
Wednesday, July 24, 2013
LinkedIn follow Twitter and Facebook with Sponsored updates
LinkedIn the 'professional' network, has today announced brands and companies can now extend their Twitter and Facebook marketing strategies with the...
Tuesday, July 23, 2013
Omnicom planning a new digital agency?
According to reports, media giant Omnicom is allegedly plotting the launch of a third digital agency, standing alone from incumbents OMD and PHD, to...
Monday, July 22, 2013
Google: UK digital economy 40% larger than government figures suggest
A report commissioned by Google has shown that the UK's digital sector is larger and potentially more profitable to the economy than first thought, debunking...
Friday, July 19, 2013
Omnicom post improved second-quarter, rise in pre-tax profits
Media giant Omnicom have announced a rise in pre-tax profits of $482 million (£316.7 million) in the three months to the end of June 2013, up 2.3% on...
Thursday, July 18, 2013
Publicis announce revenues over €3billion, 15% increase in profits
French media company Publicis Groupe have announced a surge in revenues in the first six months of 2013, reporting growth of 8.7% on last year to a mammoth...
Wednesday, July 17, 2013
GroupM president doubtful over online marketing ROI
President and CEO of GroupM, Dominic Proctor, has backed traditional media ahead of online; suggesting that despite the popularity of social media and...
Tuesday, July 16, 2013
Baidu look to expand search supremacy to mobile with historic $2bn offer
Search giant Baidu have offered $1.9bn (£1.25bn) to purchase the entire share capital of a major Chinese app store, 91 Wireless. Should the deal be accepted,...
Thursday, July 11, 2013
Moneysupermarket criticise Google over algorithm updates
Price comparison website Moneysupermarket have claimed that Google's infamous Penguin and Panda updates last April have hurt their trading in the second...
Thursday, July 11, 2013
Majority of CEOs no longer trust media agencies to deliver
The majority of chief executives believe advertising and media agencies have lost their way, according to a report by the Fournaise Marketing Group....
Wednesday, July 10, 2013
Publicis acquire Chinese social media agency Net@lk
Publicis Groupe, the third-largest advertising and PR company in the world, has announced the purchase of Chinese social media network Net@lk, continuing...
Tuesday, July 09, 2013
Mobile dominating search and ad spend, say GroupM
Media investment giant GroupM has predicted that UK mobile advertising expenditure is set to rocket in 2014, encompassing one quarter of total ad-spend...
Monday, July 08, 2013
Facebook Graph Search set for US roll-out
Facebook's long-awaited search feature is set for release for U.S English users sooner rather than later - speculated within 'the coming weeks' by multiple...
Thursday, July 04, 2013
MENA Media Agency of the Year Mindshare to partner MEC on Chanel global account
GroupM agency Mindshare have been named Media Agency of the Year as well as Media Network of the Year at the Cristal Festival in Lebanon last night -...
Wednesday, July 03, 2013
OMD celebrate Weight Watchers digital win
Omnicom agency OMD have consolidated their media business with diet brand Weight Watchers, according to Campaign Magazin...
Tuesday, July 02, 2013
Marketing and Media suffering 'mass talent shortage'
The Association of Professional Staffing Companies (APSCo) has revealed a dearth of candidates available for recruitment to marketing and media sectors,...
Monday, July 01, 2013
Yahoo! announce closure of AltaVista
AltaVista, one of the original major search engines of the early online age, will be permanently shut down on July 8th, its parent Yahoo! has reveal...
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