In a range of interviews with The Drum magazine, senior executives across multiple digital agencies are coming to terms with Google's decision to encrypt natural search queries last March; affecting the levels of keyword analysis available to marketers in an effort to protect user privacy.

Following the completion of their historical £3.2bn merger with Dentsu last week, Aegis have announced a major client win in the form of luxury fashion label Burberry.

Japanese media giant Denstu have at last completed their £3.2bn takeover of Aegis and have announced the formation of Denstu Aegis Network in London.

Per multiple media outlets, iProspect of the Aegis group has purchased iSpy for an undisclosed amount, with Aegis claiming: "the acquisition would help iProspect's search billings rise from more than £100m in 2010 to more than £150m."