Homeaway - The online holiday rental company took the decision to appoint former Visa and Vodafone marketer Mariano Dima as chief marketing officer....
Saturday, August 30, 2014
Thursday, August 28, 2014
2015 - The year of segmentation
A recent report from the CMO Council has given us an insight into marketers thoughts and plans for next year.
The most common theme; improved targeting....
Sunday, August 24, 2014
Instagram New Feature - 'Accounts Insight'
Instagram has released a new of new features that could eventually revolutionise advertising on the platform. It's been two years since Facebook splurged...
Monday, August 18, 2014
The Death of Celebrity Endorsement?
Celebrity endorsement is a classic marketing technique used by many brands, but is it still relevant and effective?Recent academic research studied...
Friday, August 15, 2014
Advertising through Snapchat - What you need to know!
Snapchat has been with us for over 18 months now, it's becoming hugely popular in a short space of time and takes up another precious widget space...
Tuesday, August 12, 2014
UK firms hit fastest hiring rate for 16 years!
Latest report from accountancy firm BDO, shows that UK firms are intending to hire staff at the fastest rate for 16 years!
This follows on from...
Saturday, August 09, 2014
The Comeback Kids
With recent news that HMV is stealing back it's market share in the entertainment industry, rising from it's 10.7% during its administration to its...
Monday, August 04, 2014
Next Big Thing: Medium
With BMW officially signing up to be Medium's first advertiser, the blog publishing platform has been pushed back in to the public eye. But what...
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