YouTube seals deal with The Music Vault to bring 12,000+ rare live concert performances to the video platform. It follows the blueprint for the nature of deals YouTube has made in growing to the enormous scale it has - enticing and exciting content on a personal level for highly-engaged niche audiences that offers new opportunities for engagement with large brands.
Being Manchester based digital recruitment specialists we know a thing or two about music - as you should hailing from the city that gave the world Joy Division, Oasis, The Smiths, The Chemical Brothers and, er, Bez.
The huge collection spans decades:
From the 70s:
Blondie - One Way Another
... to the 80s:
Lou Reed - Walk On The Wild Side
... then, predictably, the 90s:
Rage Against The Machine - Bulls On Parade
... through the 2000s:
The Walkmen - The Rat
... right up to emerging acts:
Cayucas - Will "The Thrill"
The Music Vault offers an extensive collection of videos, overwhelmingly from american artists (as it turns out Manchester isn't represented very well at all). It's all pretty rock-focussed, so rap fans and dance fans should probably save their scroll key on this one.
One of the best things on offer is the numerous full-length videos of whole concerts, be it James Brown, Aerosmith or even Limp Bizkit, allowing music fans the chance to feel like they were really there - even if 40 years have passed since the event. It's even got the best band I ever watched, 14 years before I ever did - which is strange to see, although I'm not sure Woodstock was for me aged 5.
Music Vault have even made helpful playlists to introduce people to the daunting amount of videos - such as '5-face melting guitar solos' and has separated out the bands with the most videos into their own channels.
So if you're tense and nervous, and you can't relax... fire up Music Vault and get lost in the classics. Just don't expect any Radiohead.
Were you there for any of these? Pick out your favourites and let us know @chrysalisrec and @_matthewdavies.
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