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Wednesday, May 09, 2012


Marketing aficionados THE DRUM has reported two separate closures of Northern recruitment firms within the last month as Britain's "double-dip" recession continues to hurt the industry.

Heart and Soul of Chester and An Agency Called England in Leeds are both in the icy grip of liquidators - with Heart and Soul already in trouble, their Yorkshire counterparts could yet meet the same fate within days.

The potential liquidation of the An Agency Called England follows a turbulent few years for the agency, with the agency restructuring amidst legal tussles and the closure of its offices in Birmingham and Kent last year.

It comes as little surprise that recruiters are struggling as businesses become more and more cautious about hiring new employees. With tighter budgets for wages and a larger demographic of people available, businesses need their recruiters to work harder than ever when selecting new candidates.

Data from the Office for National Statistics showed that job vacancies were down 3.9 per cent on an annual basis in the three months through to March, a slightly slower decline than the 4.1 per cent fall in the three months before February.

A recent report by the Recruitment and Employment Confederation (REC) containing information from 400 employment consultancies showed that permanent staff placements in April did increase, but the rate of growth was the slowest since January. The investigation also highlighted that salaries for permanent jobs are generally frozen – with 83 per cent unchanged since the previous month.

Chief executive of REC, Kevin Green, said: “This month’s figures show growth in permanent jobs but at the slowest level since January.”

However, it’s not all bad news.
“Employer and consumer confidence are increasing and we anticipate more private sector jobs being created in the second half of the year.”
Job board Reed.co.uk’s figures for the month of April show a fall in job opportunities during compared to March, though demand remains seven per cent up on the same month in 2011.

“Overall demand for staff slipped back in April, with a six percent fall across the UK compared to March 2012. Engineering, Transport & Logistics and IT are the leading annual growth sectors for employer demand, but sectors Banking, Health and Medicine and Media, Digital & Creative report the biggest annual falls.”

Messrs.’ Cameron and Osborne remain committed to Britain’s austerity measures in the face of the growing Eurozone crisis, though many grumbling voices of dissent are gaining support – particularly in the wake of Francois Hollande’s victory for spending in the recent French presidency elections. It seems British firms have more tricky waters to navigate yet.

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Tuesday, May 08, 2012


There are certain ethics required when applying for a new job. Truthfulness is undoubtedly the most important; the crux of a good application. Wholesale lies, mistruths and exaggerations are utterly discouraged. It has probably crossed every prospective candidate’s mind that a little embellishment might help their application shine a little brighter when the recruiter peruses hundreds of CV’s for an oversubscribed position.

But even the most high-profile figures are not immune from such temptation.

Controversy is swirling in the media world after activist investor Daniel Loeb of hedge fund Third Point accused Yahoo chief executive Scott Thompson of adding a bogus bachelor’s computer science degree to his CV.


Yahoo attempted to pacify the situation as news giants Reuters and the Associated Press were passed on to a revealing internal memo from Thompson himself.

“I want you to know how deeply I regret how this issue has affected the company and all of you,” it read.

“We have all been working very hard to move the company forward and this has had the opposite effect. For that, I take full responsibility, and I want to apologise to you.”

Rather than abating the situation, the embarrassed Thompson was further dragged into the mire as the memo seemed to all-but-confirm Loeb’s allegations and begins the calls for his resignation.

According to reports Third Point (which owns 5.8% of Yahoo shares) has issued a legal demand to review how much the Yahoo board knew about Thompson's qualifications before it hired him as chief executive in January.

So the message to candidates young and old applying for new positions in digital media is ALWAYS BE TRUTHFUL!

Harriet Sanders, Senior Recruitment Consultant at Chrysalis offers this advice to applicants who possibly doubt their skills and perhaps tempted to overdo their achievements.
“As a recruiter, I will always encourage my candidates to be proud, confident and aggressive with their specific skill-set; we want to catch the company’s eye and fast. Rather than use pretense, confidently relate your key skills to tie in with your practical working experiences – employers love examples where you show that you can do the job.

“A good recruiter will help you bring the best out of your achievements and create a strong CV – and at Chrysalis we can match your digital media talents with an attractive application and find you a great position.”




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Friday, April 27, 2012

Google Ideas has launched its first campaign with a social network aimed at former terrorists, extremists and survivors in an attempt to 'tackle violent extremism'.

The think tank, which began in October, was created by former political advisor Jared Cohen. Google Ideas aims to "explore the role that technology can play in tackling some of the toughest human challenges".

Against Violent Extremism was launched this week and is an online destination for former terrorists and victims to communicate their experiences. The network is also an opportunity for the media to connect with designated spokespeople surrounding the controversial issue.

AVE also includes a "professional skills swap" with advice on how to organise charitable organisations, set up marketing campaigns and build websites. Activists can also connect via YouTube.

Launched in New York, AVE aims to have 500 members by the end of 2012 and 1,000 members by the end of 2013. Former members of white power movements and former Islamic extremists are already though to have signed up to the social network.

Principal at Google Ideas, Yasmin Dolatabadi, commented: "This website brings to fruition a platform for 'formers' to speak out, a way to scale connections and project resourcing, and a path for non-governmental leadership.

"Not only does technology allow the conversation to continue, it also creates unlimited space for collaboration."
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Tuesday, April 24, 2012

Facebook has reported a decline in revenue alongside news that is has recently hit 900 million members.

The social networking giant has announced its first quarterly decide in two years, citing 'seasonal advertising trends' for the loss. Advertising spending is typically strong during the fourth quarter of each year, leading the first quarter to attract less in comparison. Facebook claim rapid business growth may have "partially masked" previous first quarter revenue.

Revenue fell 6.5% quarter-on-quarter in the three months leading to March 31st, though Facebook is still up on 45% year-on-year. Overall profit dropped 12% year-on-year to £127m and was down 32% at the end of 2011.

The majority of Facebook's income is brought in by advertising (82%), and has increased 37% year-on-year. Payments and other fees are up 98% year-on-year. The recent purchase of Instagram is thought to have affected Facebook's profit decrease.

Facebook is currently valued at $77 billion according to Digital Spy. Marketing Week notes this figure could be closer to £100 billion after its initial public offering.

The social networking site has recently gained over 900 million users who collectively post around 3 billion comments each day.
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Monday, April 23, 2012

Senior marketers who began their careers before the introduction of digital marketing must work harder in the industry or risk being bypassed by younger rivals, according to Christoph Michalski of SCA.

“One of the challenges companies have is that people have started to work there and have grown up in certain jobs. In all companies I have seen so far, you have the same ageing population in the overall demographics," he marketer told Marketing Week.

“The question is: how do you ensure that, despite your ageing population of marketers, you keep the freshness and also the drive of wanting to win.

“To be honest I had not heard of Instagram before Facebook bought it for $1bn, so I am thinking about how many things are out there that are significant enough to pay that much for, which I have never been exposed to.

“And I would not say I am a remotely buried marketer never looking [outside] my patch.”

Research has shown that marketers over the age of 50 are losing out on promotions to younger, 'digital-savvy' co-workers. 64% of those polled by EMR feel there is more age discrimination now than 5 years ago.
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