It's bad news for Iran, USA and Argentina as their nations have been revealed as the most 'rooted against' in the upcoming world cup.

Other headline news from the NYT's study is that USA believes USA are most likely to win the world cup, while the USA will be rooting squarely against the USA.

Australia and Japan are most enamoured by the beauty of the English game, while Argentina aren't massive fans at all. Argentina themselves face some pretty stiff rivalry from their South American neighbours, who all would much rather see Brazil triumph than the team in blue and white.



England fans are continuining to push Germany as massive rivals, while Germans themselves seem to have turned on Honduras - I have no idea why.

As an England fan it's interesting to note that the previous over-ambitiousness of the last few world cups, when Emile Heskey was first choice centre forward, has turned to no expectation whatsoever despite a team of more technically adept players. In fact we're the most pessimistic nation of all surveyed. Despite being consistently ranked in the top 10 teams in the world, England fans see their country's victory as less likely than South Koreans do their own country. Brazil, Spain and Argentina all believe themselves to be in with a chance and it's hard to disagree.

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If you're reading this in the UK - it's Spotify
If you're reading this in the US - it's Pandora
If you're reading this and you're Dr Dre (congratulations, by the way) - it's Beats Music.




Twitter has already made one notable music purchase in its past, taking rather-good Spotify app We Are Hunted and turning it into the ill-fated Twitter #music. In the process robbing many Spotify playlists of decent emerging acts. Nevertheless Twitter integration is arguably much more promising fit for music services than the likes of Facebook as the average user's Twitter communities often much more closely mirror their tastes than Facebook friends gained through the dubious shared experience of proximity. Or to put it succinctly: just because you went to went to primary school with a girl, doesn't mean you'll share her love of showtunes.




While Twitter has reportedly gone off the idea it's hard not to imagine how different things could be if these acquisitions were made. A much closer relationship between music and the content created around it and the artists' own association with their creation.

As someone who writes about social media, but also writes about music, it's a fascinating prospect and Twitter surely needs something to shake up its slowing growth. Numerous times major brands have prospered by associating themselves closer with music and it must be one of the most effective ways to successfully catapult into mass conciousness while also cementing a brand image with intelligent choices.



From my point of view this discussion of how Twitter could try to buy Spotify or Pandora is almost secondary to how Twitter should try to buy Spotify or Pandora. If the numbers don't add up for Twitter though, which is not unlikely as Spotify and Pandora rack up huge valuations, then the Soundcloud deal would have been ideal - except it's just abandoned it.

Who's with me?

While the average consumer may be disappointed by the lack of shiny, wallet-draining, new electronic toys announced by Apple at their developer's conference, WWDC, developers themselves have a lot to look forward to (and maybe a little bit to be afraid of).



The headline news is Swift - Apple's brand new programming language, announced on Monday night in downtown San Francisco. It promises to blend in seamlessly with the language it'll supercede, Objective-C, and to democratise development with easier entry and faster processes. More than that though it can run code as it's written, rather than needing completed blocks to be processed. Beyond that they're 'borrowing' some almost Android-like features, better communication between apps and even third-party widgets, adding customisation to the famously locked-down experience. Albeit they do risk some backlash from the likes of WhatsApp and Snapchat by pretty blatantly lifting some of their most innovative features for the revamped iMessage.

Apple's courting of the developers is hugely important, as is it seemingly letting down its barriers with regards to more co-operation with other large companies. Including Bing as its search driver for its revamped Spotlight feature Apple is taking aim at a clear enemy, and before it really goes to do battle its amassing allies left right and centre (even buying Beats). The co-operation with Microsoft and a welcoming embrace for third-party widgets are a clear indication of Apple looking to bring as many people on board as possible in its overall quest to topple its largest rival, one that just stole its crown of 'most valuable brand'.

Finally Apple is looking to deliver the 'thermonuclear war' it promised; Google is in its sights.