As we entered 2014 many people have predicted real time marketing to play a big role this year. Already we've seen a number of high profile events that have resulted in a number of examples of real time marketing. This highlights what an important component RT marketing has become to top brands, as clearly they look incorporate it into their marketing strategies.
Bruce Daisley, Managing Director at Twitter, recently came out and declared that, the now infamous, Oreo 'Dunk in the Dark' tweet was 'a red herring' and something of a 'set back'.
