Our friends at MEC have won the social account for Natural Balance Food's 'Nākd' bars. The aim of this year-long campaign is raise awareness via social media channels. They will look to expand on their current core market of health aware individuals; made up of vegans, vegetarians and people with intolerance. While also specifically targeting what they call "health balancers", these are ABC1 women aged between 18 and 44 who try to improve their health and diet by doing things like avoiding added sugar, drinking more water and not eating food groups despite being tolerant of them.

Read More