The Online Marketing Institute has identified the most the largest talent gaps and most in-demand digital skills of 2014. The 'State of Digital Marketing Talent' study consisted of interviewing 747 advertising and Fortune 500 marketing executives to find out what skills their teams possessed and which were most desired.
The Missing Skills: It's striking that talent is perceived to be a 1/3 short of where it should be. This could have a detrimental affect on performance, identify your talent gaps within your company and address them. As an individual, look where the gaps might be in your team and gain a greater understanding of these skills (making yourself more valuable to the company).
The Missing Skills: It's striking that talent is perceived to be a 1/3 short of where it should be. This could have a detrimental affect on performance, identify your talent gaps within your company and address them. As an individual, look where the gaps might be in your team and gain a greater understanding of these skills (making yourself more valuable to the company).
Desirable Skills: No surprise that Content and Mobile are part of the most desirable skills, however the surprise is that employees have not met these demands and specialised their skills sets by educating themselves further. Opportunity for crossover skills such as Journalism developing into content marketing.
Hiring Issues: A lack of previous work experience could be due to the fact some of the skills are 'new', having been created by new technologies and sectors. Nearly a third of participants are unable to find capable digital talent, we've seen the statistics of the amount of people applying for the same jobs, therefore its crucial your CV stands out from the crowd. Be innovative and showcase your ability!
Further Education: You can definitely teach an old dog new tricks! 66% of marketers would find further education beneficial. Are you participating in available classes? Or are you offering members of your team the opportunity to train further?
Images courtesy of Kelly Services infographic
