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Showing posts with label mark zuckerberg. Show all posts
Showing posts with label mark zuckerberg. Show all posts
Friday, November 21, 2014

Facebook; More Updates!

The social media site that dominates our lives is powering on through 2014 and has introduced a number of changes;

Investments at Facebook - Facebook is set to make ‘large, strategic’ technological investments in a bid to boost mobile revenue and a major force in premium advertiser monetisation.      
Quick Stats;

  • Advertising revenue has risen 64% year-on-year to £1.8bn in the three months to September, with two thirds of that coming from the mobile side.
  • On mobile, 1.12 billion people now use Facebook each month
  • 703 million people every day, nearly 40% growth from this time last year
Facebook chief executive Mark Zuckerberg said: “We’re investing in ad-tech for a simple reason. Consumers are shifting quickly to mobile and the advertising industry is not keeping up." He also went on to add, "Similarly marketers are not confident that they can measure mobile ad performance. Many of the most commonly used measurement systems over emphasise the value of the last click. This does not make sense, given that studies of Facebook campaigns show that over 90% of ad-driven in-store sales come from people who saw an ad but didn’t click on it."

This is part of a long-term strategy that includes recent acquisitions such as WhatsApp, Instagram and Oculus Rift.

Places Directory - Facebook's new Places Directory has been discretely released and will be spark fierce competition with directory sites such as Yelp. Places Directory allows you to search the globe for destinations and then narrow down your searches for bars, hotels, restaurants, gyms, landmarks and many more attractions. It's strength lies in the fact results are ranked by user ratings and show comments from your Facebook friends. Places Directory taps into Facebook's existing technology such as Graph Search, Page Locations API, and other elements.

Facebook at work - Facebook is working on extending its network beyond the social realm and into the professional world, according to the FT, citing an anonymous source. Facebook at Work will be very similar to the current Facebook model, with collaborative tools for work on shared documents and professional/social profiles not sharing any information. It is currently being piloted in London, although effectively it has been piloted for years at Facebook HQ as they are known to use Facebook internally.

Facebook Groups - Facebook is set launch another spin off app, although it isn't creating anything new, it's giving Facebook Groups its very own app. With 650 to 700 million monthly active users and 2.5 billion pieces of content every month, its second in size only to Facebook itself. Current users having been trailing through Facebook to access Groups, so this should make it much simpler for those users while also more inviting to new users. But what is Groups anyway? Its effectively a much smaller Facebook in which you can customise your news feed to smaller group such as friends, family or work colleagues. 
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Friday, March 14, 2014

Video ads hit Facebook, Zuckerberg calls Obama and Instagram signs its first ad deal
With a sense of inevitability Facebook has finally announced that premium video adverts are coming to the platform for a ‘select’ band of advertisers. Users will be presented with a 15 second clip, on mute, that can be scrolled past to ignore or enlarged to add sound. In a web environment that is dominated by high-intensity ads with increasingly intrusive tactics Facebook’s proposals seem relatively unobtrusive and likely won’t have you losing too much time between all the heart-wrenching viral videos and pictures of cats. Interestingly the ads will be bought and measured in the way TV ads are, rather than adopting a new basis for the platform.

Here come the videos! 
(credit: cnet)


Meanwhile Facebook head honcho Mark Zuckerburg is making phone calls to the most powerful man on the planet, American president Barack Obama. Zuckerberg argued the American government should be presenting the internet as one of its greatest assets, rather than existing as its greatest threat. As he explained “I've been so confused and frustrated by the repeated reports of the behavior of the US government. When our engineers work tirelessly to improve security, we imagine we're protecting you against criminals, not our own government. The US government should be the champion for the internet, not a threat. They need to be much more transparent about what they're doing, or otherwise people will believe the worst. I've called President Obama to express my frustration over the damage the government is creating for all of our future. Unfortunately, it seems like it will take a very long time for true full reform.”
Wrapping up the story for all things big under the Facebook banner, is that its 715 million dollar purchase, Instagram has signed its first ad deal. Starting as they mean to go on Instagram have agreed a contract with the not inconsiderable might of Omnicon. The recent $100 million deal has already attracted some positive discussion, with Forbes offering these four reasons for the ad deal being a promising one. Instagram has, perhaps wisely, chosen the Twitter route of having ad content fit in just as a regular tweet would in a stream that remains largely coherent.
All these events against the backdrop of a booming stock and a muted deviation from their “move fast and break stuff” mantra makes for blue skies over the land of Facebook. It seems as Facebook is maturing, it’s growing its advertising options sympathetically for both the users and the agencies.
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Monday, July 08, 2013

Facebook's long-awaited search feature is set for release for U.S English users sooner rather than later - speculated within 'the coming weeks' by multiple sources. Some accounts will already have the feature from today, July 8th.
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