To celebrate its 15th birthday, tech giant Google has unveiled an update to its search algorithm that would affect 90% of queries. But before the SEO industry could go into meltdown - Google SVP Amrit Singhal revealed that the update had been in place for almost a month.

The reform of Google's search practices in the EU were yesterday rejected by the European Competition Commissioner Joaquin Almunia in a parliamentary hearing.

Despite last week's exoneration of any wrongdoing by a United States federal investigation, Google now faces renewed scrutiny ahead of the ruling by the European Commission.