Serial investor Vinod Khosla sits down with Google-founders Larry Page and Sergey Brin for a revealing and fascinating conversation.

As specialists in PPC and SEO recruitment, we're existing in an industry that has been massively shaped by the development of Google. 

"Search seemed pretty important to us"

Google's founders discuss how they almost sold to Excite in 1999, but ended up rejecting the offers of the search companies of the day - due to their apparent lack of interest in search. As an aside the pair later joke how they now own the building Excite toured them around.

It's interesting how a simple algorithm that didn't get sold to Lycos has grown into a company that can legitimately answer questions about how it will avoid changing the human make-up of global workforces. Revealingly Brin states '90% of people used to farmers', perhaps implying that menial jobs could be given over to an automated workforce, while people taken on service roles. Page suggests shortening working hours to solve unemployment issues.

Khosla contributes "Fundamentally I believe we're moving from an economy of labour and capital, to an economy of ideas". 

With the internet giant planning out the roadmap for the future of the company, and seemingly governmental and societal change could follow, it marks an interesting point with which to consider the trends across innovation and digital.

Moving towards ubiquitous, contextual and increasingly personalised interaction how will PPC or SEO, Design, Content writing and User Experience be re-shaped by these changes?

If you work in digital, what's on the horizon for you - and just how much change have you been through in reaching this point?

We intend to try to answer these questions in greater detail over the coming weeks (we've already started by discussing 'anti-social media') so if you've got an opinion to add, make your voice heard!

Get in touch - twitter @chrysalisrec and @_matthewdavies