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Showing posts with label adage. Show all posts
Showing posts with label adage. Show all posts
Wednesday, February 05, 2014

Carat wins Ad Age's 2014 Media Agency of the Year!
There was no slowing Carat down last year, they followed up a very successful year with a huge 2013. Ad Age chose Carat as the Media Agency of the Year because of their ability to kick on, they increased revenue by 20% and recruited top talent 2013, while still securing new accounts and managing their huge General Motors account.

Carat Global President Doug Ray said: "After winning so much business last year we could have gotten distracted by trying to absorb the business and being too internally focused, the goal was to avoid distraction by hiring and "scaling operations."


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Thursday, December 12, 2013

The Google-owned video content site YouTube is primed for a 50% surge in advertising revenue by the end of 2013, according to eMarketer. Acquired by search and tech giant Google in 2006 for $1.65bn, YouTube has more than one billion viewers every month and attracts about 20% of all advertising spending on US online video, with 80% of traffic coming from outside the U.S.
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Thursday, June 20, 2013

Japanese tech monolith Sony has selected WPP's MediaCom to manage global media planning for its mobile division as well as European media.
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Monday, May 13, 2013

British technology manufacturer Dyson has appointed Mindshare to its £120m global media account following a competitive pitch, beating agencies PHD, UM and Carat.
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Friday, March 22, 2013

French media group Havas, owners of Havas Worldwide and Havas Media, have announced a 14.5% rise in pre-tax profits for 2012, a total of £160m (€190m).
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Monday, March 11, 2013

Digital agency WPP have been left red-faced after their clumsy attempt to poach staff from rival agency Publicis Groupe found its way into the public domain.
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