Mark van Iterson, global head of design at Heineken, has told Marketing Week that they want their brand to become "the Apple of beer brands" and are embarking on new design-based marketing iniatives.

Just days after announcing their withdrawal from advertising on Facebook (and putting a rather sour note on the social networking giant's forthcoming IPO) General Motors have shocked the marketing world again by announcing that they will not advertise during the 2013 NFL Super Bowl.