Outsource Digital

Outsource Digital – Part of Outsource UK Ltd. We're committed to bringing you the most interesting headlines and latest industry insight.

Tuesday, July 21, 2015




With the Digital World getting bigger and bigger each day, job opportunities are aplenty. However, so is the competition. Interviewing well is an art form and all too often interviewees are ill-prepared. Honing your interview skills is an essential part of your career path – aim to be offered every job you interview for to maximise opportunities. Job offers can always be turned down, but you have to get them in the first place!

 
1)      Interview As Much As Possible

 
a)      Practice Makes Perfect. Your techniques will improve as will your answers.

b)      Improves Your Stress Levels. The more you experience an interview scenario, the more you know what to expect and therefore the nerves will go. The calmer the experience, the better your performance.

c)       Increases Your Network. Don’t just see this as an interview – see it as networking. We rarely forget people who have impressed us, so building a network of industry decision makers can open up doors later.

d)      Future Opportunities. You never know what may occur within the company in the future, so leave them with a positive impression and you may get a call further down the line.
 

2)      Do Your Research

 
             a)      Know The Company

b)      Know The Job Role

c)       Research The Person Interviewing You. There may be aspects of this person’s background that you share – this could be a good ice-breaker or taking point.

 
3)      Look The Part
 

a)      Match The Attire Of The Company.

b)      Take Care Over Your Appearance.
 

4)      Have A Compelling Story


a)      Why Are You There? Practice explaining why you are looking for a new job and why this opportunity may be it.

b)      Focus On Positives. Regardless of the reasons why you are leaving your current job, focus on the positives and not the negative aspects of your time there.

c)       Reflect On Your Career Path. Know your CV and be able to explain the route your career has taken and how you have progressed with each job.

d)      Tailor Your Story To The Job. Explain why this opportunity matches your current career aspirations – make it a natural progression from your last job.
 

5)      Questions
 

a)      Prepare Questions. Tailor them to the specific Company and Job.

b)      Ask Throughout. Don’t just be an effective responder - be prepared to ask questions throughout.
 
For more tips and advice, contact a Digital Recruiter at Outsource Digital on 0161 8175028
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Wednesday, May 27, 2015


A year on from Tesco’s first display ad targeting campaign with Weve, the now O2-owned mobile marketer is helping gain awareness of their new London concept stores. The latest initiative sees mobile couponing driving additional awareness and footfall into the Villiers Street store.

Prior to the trial, Weve identified 40,000 potential consumers who had walked past the store at least 6 times or entered/ exited Embankment tube station over a 2 week period. They then sent the targets mobile messages offering a coupon barcode for £1 off a £3 shop. The mobile barcode was swiped through a new scanning system within the store, which is based around “food on the go”. Weve were able to differentiate between customers to ensure people were only sent a coupon once.

A number of related campaigns between the 2 companies are planned, taking the Supermarket into exciting marketing territory.
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Tuesday, May 19, 2015

Google Add Buy Buttons
Google’s efforts to increase retail search traffic as well as ad revenue has seen them add buy buttons to the search result pages on mobile devices. Positioning itself alongside such sites as Amazon, it will allow consumers to save their payment information and enjoy a fluid online shopping experience. When clicking on the buy buttons, consumers will be directed to the product page on Google to allow them to complete the process.
Harriet Sanders, Digital Recruiter at Outsource Digital says “It’s an obvious next leap for Google – to compete with sites such as Amazon and eBay where consumers can search and buy all in the one place, Google need to be offering the next phase of the shopping process instead of just the search facility.”
A major difference still exists between Google’s new position and the sites they are seeming to now be competing against: what happens post-sale. Sites such as Amazon handle the physical aspect of transactions, purchases and returns yet Google according to the Wall Street Journal, will still be charging retailers through its existing ad model and not embracing the entire process. It won’t be until Google are equipped to handle the post-sales process that they will truly be able to match what eBay and Amazon have achieved so successfully.
Buy buttons have been tested already by sites such as Facebook and Pinterest in an attempt to prevent potential consumers re-directing to another site to purchase. So, for the reach Google enjoy, this is a natural progression in their expansion into becoming a true online marketplace.


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